This study examines the experience and appreciation of 381 visitors to St Davids Cathedral in West Wales through the lens of Jungian psychological type theory. The data demonstrate that St Davids Cathedral attracts more introverts than extraverts, more sensers than intuitives, and more judgers than perceivers, but equal proportions of thinkers and feelers. The data also demonstrate that different aspects of the visitor experience appeals to different psychological types. Sensors are more attracted than intuitives by the facts, information and data which they encounter on their visit. Feelers are more attracted than thinkers by the atmosphere and wider ambience generated by the cathedral during their visit. The implications of these findings are discussed for understanding and developing the way in which cathedrals may develop the visitor experience.
Understanding cathedral visitors 3
Understanding cathedral visitors: Psychological type and individual differences in experience and appreciationThere seems to be a growing recognition within England and Wales of the symbiotic relationship between cathedrals and the tourism industry. For example, in their report, Heritage and Renewal, the Archbishops' Commission on Cathedrals (1994) highlighted both the importance of tourism for cathedrals and the importance of cathedrals for tourism within the wider economy. The commissioners wrote as follows.