Correlation of the Concepts of Public Communication and PR-Discourse in the Mass Media Space

Luchinsky, Yu. V.; Luchinskaya, Elena; Patyukova, Regina V.; Khoutyz, Irina; Olomskaya, N.N.

doi:10.17485/ijst/2016/v9i27/97702

Cited by 2 publications

(2 citation statements)

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“…The emergence of new multimedia information and communication technologies, globalization, mass computerization of all spheres of life makes it possible to speak of polycode as a cognitive and pragmatic technology that affects the ways of coding information [25]. As the study shows, academic discourse is implemented in various fields of activity of a scientist and a teacher.…”

Section: Resultsmentioning

confidence: 99%

Polycode as a multimodality of academic discourse

et al. 2021

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The article is devoted to the study of polycode in academic discourse. The purpose of the article is to describe polycode as one of the parameters of academic discourse, understood as a complex social and communicative activity in education. Academic discourse includes subjects, objects, and products of communication in a particular social environment. The article raises the question of the use of polycode in the educational environment at the university. Polycode is understood as a strategy, or a technique by which participants of communication are influenced by complex code systems. It is proved that in the terms of modern technological progress, new technologies help to use the effective ways of presenting information during academic discourse based on computer technologies, various resources and services, that is a combination of various semiotic codes. Linguocognitive and linguopragmatic approaches are actual in the determination and selection of semiotic codes, both verbal and non-verbal and necessary for certain educational situation. The study emphasizes that most modern texts are multimodal, created and represented by various semiotic codes and channels, as well as modes (image, writing, speech, etc.) of communication.

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Section: Resultsmentioning

confidence: 99%

Polycode as a multimodality of academic discourse

et al. 2021

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“…"With its universal form and content, PR discourse is a special kind of activity carried out through communication and information channels. Differences in the types of PR discourse are determined by the type of the mass media: print media emphasize linguistic means, the radio discourse focuses on the sound, the television discourse -visual along with sound discourse, and the Internet -the entire range of ways to accompany the speech itself (Luchinsky et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

System of Technologies for Building the Information Space: Coverage Tools

Patyukova¹,

Minskaya²,

Sergienko³

et al. 2018

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The relevance of the research is determined by the rapid development of the information society and the growing need to receive new information. The research aims to consider information coverage tools, as well as to reveal their role and place in the system of information space. The conducted research enabled to determine the role and place of information coverage tools in the information space. The authors formulated the definitions of the phenomena "information space" and "information coverage". The role of the press service as an information coverage tool was studied in detail, as well as the interdependent effectiveness of information coverage of events in the mass media and mass communication which takes into account the interests of target audiences. The research findings can be used in the organization of news coverage, the work of press services, as well as public and commercial public relations departments.

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Correlation of the Concepts of Public Communication and PR-Discourse in the Mass Media Space

Cited by 2 publications

References 7 publications

Polycode as a multimodality of academic discourse

Polycode as a multimodality of academic discourse

System of Technologies for Building the Information Space: Coverage Tools

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