The dependence of the concentration of free counterions on the overall concentration of an ionic surfactant is analyzed in terms of the quasi-chemical theory of micellization. The degree of binding of counterions by micelles of sodium dodecyl sulfate is determined from the results of potentiometric measurements performed using a sodium-selective electrode. It is disclosed that experimental and theoretical data are in satisfactory agreement, provided that the model used allows for the association of surface-active ions in a solution, with this association reducing the average coefficient of sodium dodecyl sulfate activity in an intermicellar medium.