Correlation between work concentration level and background music: A pilot study

Shih, Yi Nuo; Huang, Rong; Chiang, Han-Sun

doi:10.3233/wor-2009-0880

Cited by 35 publications

(15 citation statements)

References 14 publications

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“…Cassidy and MacDonald (2009) found highest enjoyment, least arousal and highest efficiency in a computer driving game when participants could choose the music to listen to by themselves. According to Shih et al (2009), the effect of music on performance depends on the personal taste. However, due to our highly standardized paradigm, we chose to disregard personal preferences.…”

Section: Bci Performancementioning

confidence: 99%

The influence of motivation and emotion on sensorimotor rhythm‐based brain–computer interface performance

2021

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Section: Bci Performancementioning

confidence: 99%

The influence of motivation and emotion on sensorimotor rhythm‐based brain–computer interface performance

2021

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“…Moreover, classical music might incur customers' intention to order expensive dishes and French music could lead to better sales in French wines. The positive relationship about the "match" of music genre and foods have been confirmed empirically (Shih et al, 2009) but specific explanations underpinning the influence of music on our decision is still underexplored (Bhatti et al, 2016). Moreover, it is to our best knowledge that pertinent phenomenon has not been extensively discussed through the lens of neuromarketing.…”

Section: Introductionmentioning

confidence: 95%

“…It has been stated that an individual's environmental sensory experience would prime the individual's response to stimuli (Simner et al, 2010). Numerous studies have examined the effect of music on affective, behavioural and temporal variables (Bhatti et al, 2016;Shih et al, 2009). Music is considered as the language of emotion and plays a vital role in social communication, further affecting behavioural patterns (Bhatti et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Music and wine tasting: an experimental neuromarketing study

Hsu

Chen

2019

BFJ

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Purpose Music has a priming effect on product selection. The purpose of this paper is to extend the current understanding on this issue using an experimental design incorporating behavioural and brainwave data. Design/methodology/approach An experiment with 40 participants was conducted to explore how and why wine tasting preferences would be primed by different genres of musical stimuli. Electroencephalographic measurement was adopted to measure participant brainwave activity in two experiments, each involving two rounds of wine tasting, and the treatment was administered between the two rounds. Findings Significant associations between the musical stimulus genre and participant change in wine selection were found, and the musical stimuli resulted in different brainwave activities because participant β and γ wave activities significantly differed in the first and second wine tasting rounds. Correlational analyses indicated that α, β and γ wave activities generated by the musical stimuli were significantly but negatively correlated with α wave activity. α wave activity in the musical stimulus phases was significantly negatively correlated with β wave activity in the second round of wine tasting, and the other associations were significant and positive. Originality/value This study highlighted the priming effect of musical stimuli in wine tasting. Empirical evidence derived from experimental research was analysed with behavioural and brainwave data. This study’s original contribution is that it explored wine tasting preferences from a neuromarketing perspective. The results of this study can provide empirical evidence on how to effectively use music in marketing strategies.

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“…Most statistical analyses are based on averages; individual factors that may be important then can be overlooked. In the study by Shih et al (2009) where music was played before and during a test, there was another interesting result in addition to their overall findings. Although the mean score of the group that took the test while listening to music was lower than the mean score of the group that listened to music before testing, the individual scores for the group with music during testing varied widely.…”

Section: Type Of Person Music Affectsmentioning

confidence: 83%

“…However, whether background music has an overall positive or negative effect is controversial. Research has indicated that music has both adverse and beneficial effects (Shih, Huang, and Chiang, 2009). The impact of background music before and during an attention test was compared to the impact of no music at all (Shih et al).…”

Section: Music As a Distractionmentioning

confidence: 99%

The Effect of Distractions on Task Performance and Enjoyment as Moderated by Regulatory Fit

Leung

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Every day, distractions keep people from maintaining focus and productivity. Music, in particular, is a distraction that can easily disrupt individuals mentally and physically. However, what if common distractions like music had the power to motivate people towards a goal rather than deter them from it? Regulatory Focus Theory offers an explanation for how this is possible. It posits two motivational foci: promotion and prevention. If individuals are promotion-focused, they seek positive outcomes, and if individuals are prevention-focused, they try to avoid negative outcomes. The current study tested the assumption that avoiding distractions during goal pursuit matched the behavior of someone with a prevention focus better than someone with a promotion focus and simply being in a prevention focus when completing a task could increase an individual's task enjoyment and performance when distractions were present. Participants were first given a questionnaire to determine their regulatory focus. Then their task was to solve math problems in the presence or absence of music which served as the distraction. The results of 150 participants did not support the hypotheses and showed that, regardless of whether a distraction was present or not, promotionfocused participants performed better and enjoyed the task more than their preventionfocused counterparts. v ACKNOWLEDGEMENTS This thesis would not have been possible without the collaborative effort of my thesis committee and the support of my family and friends. First and foremost, I would like to express my sincere gratitude and appreciation for Dr. Megumi Hosoda. There are not enough thanks in the world for how grateful I am for your time and dedication in this process. Thank you for this opportunity and for the constant motivation to persevere whenever I struggled. Second, thank you to Dr. Howard Tokunaga for your words of wisdom and guidance that I could apply not only to my thesis, but to life. You taught me to always consider different perspectives, and when there was a difference of opinion, that it was important for me to maintain ownership. Third, I would like to thank Dr. Harriet Pila for sparking my interest in the field when I took your class, "Introduction to Industrial/Organizational Psychology." A special thanks to my colleague, Zakwan Salahieh, for all the weekend trips to the library and for your never-ending support and encouragement. Thank you to my parents for raising me to believe that I can achieve anything I put my mind to and to my five siblings for helping me relax and sharing a laugh when I was stressed. I also want to thank my loving boyfriend and my close friends for calming my tears and reminding of the importance of taking a break every once in a while. Thank you for your patience and understanding when I could not hang out or when I just wanted to sleep. I would not have been able to accomplish this thesis without having such a strong foundation of support and I thank all of you for your full confidence in my ability. I am eternally gratefu...

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Correlation between work concentration level and background music: A pilot study

Cited by 35 publications

References 14 publications

The influence of motivation and emotion on sensorimotor rhythm‐based brain–computer interface performance

The influence of motivation and emotion on sensorimotor rhythm‐based brain–computer interface performance

Music and wine tasting: an experimental neuromarketing study

The Effect of Distractions on Task Performance and Enjoyment as Moderated by Regulatory Fit

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