Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising

Advertising of Over-the-Counter Codeine-Containing Medicines in the EU: Differences in the Regulation of Advertising Between Member States

“…While the impact of such communication remains unquantifiable, other countries permitting direct-to-consumer advertising should consider improvements in communication to highlight the risks of SUD in the interest of public health. Studies have shown that content contained in advertisements can change perceptions surrounding the drug's efficacy, risk and benefit (20). The current study did not review if the advertisements met the conditions of the competent authorities and while it was stipulated that all advertising materials must be comprehensive, valid and include information like the product name, active ingredients, adverse drug reactions, precautions and contraindications, it is likely that inclusions of health warnings on packaging and improvements in patient-information leaflets (PILs) could further educate the public on safe use and potential risk of SUD.…”

Curbing the Spread of Misinformation: Insights, Innovations, and Interpretations from the Misinformation Solutions Forum

“…Particularly regarding misperceptions about vaccines and autism, pictures may significantly influence beliefs on this issue (Dixon et al, 2015). Videos may also be successful in correcting viewers misperceptions generated by prescription drug ads (Aikin et al, 2015). These findings suggest that a video intervention might be effective in addressing misinformation, particularly on health-related issues.…”

The Prevalence, Consequence, and Remedy of Misinformation in Mass Media Systems

“…Although each paper reports on studies that were inspired by actual incidents of misinformation and each research team attempted to use realistic stimuli, we nonetheless need to extrapolate from these results to account for societal patterns outside of an experimental setting. That said, the basic generalizability of these various results appears relatively robust, particularly in cases in which participants were able to view professionally produced material in the comfort of their own home or office for example, Aikin et al (2015). Beyond the question of whether these papers document typical viewer or reader responses to the stimuli involved, though, lies the question of time.…”

“…That said, the basic generalizability of these various results appears relatively robust, particularly in cases in which participants were able to view professionally produced material in the comfort of their own home or office for example, Aikin et al (2015). Many of the papers in this issue rely largely on experimental evidence, for example, a tendency worth further discussion.…”

“…On a similar plane, Aikin et al (2015) also explore whether some degree of misinformation mitigation is possible through the presentation of additional information. Aikin et al assess whether corrective advertising can overturn misperceptions introduced by direct-to-consumer prescription drug television ads.…”