“…Using a semiotic framework, particularly discourse analysis, and Freudian and Lacanian psychoanalysis, scholars have shown how the covers and photographs were constructed to produce the image of a muscular, young, white man as a symbol of virility and masculinity, and the erotic object of homosexual desire (Silva, 2007;Mendes, Santos and Coelho, 2010). While recognising the power of this image, several pointed to its negative aspects, with the emphasis on the heterosexuality of the model acting as an implicit rejection of effeminate or passive homosexuals, and as an essentially conservative failure to match the imagery to the textual discourse of the right to sexual diversity (Silva and Montenegro, 2012;Rodrigues, 2007).…”