Corporate travel procurement: the client/agent relationship

Connon, Neil G.; Thyne, Maree; Deans, Kenneth R.

doi:10.1362/147539207x198392

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2012

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“…Smith, 2004;Zhou, 2004). The impact of the Internet is forcing travel agencies to change their business approach from a product-oriented to a service-oriented sales model (Connon, Thyne, & Deans, 2007;Huang & Chiu, 2006). This change in business focus and use of technology allows travel agencies to use their existing customer base to market their services better and engage in maintaining and enhancing the relationship with customers in order to improve customer loyalty and remain profitable.…”

Section: Introductionmentioning

confidence: 99%