Corporate social responsibility: the key to improving brand equity and reputation for local sports associations in Islamic countries
Amir Montazeri
Abstract:Purpose
Attracting resources (financial and non-financial), supporters and the community’s attention to sports and physical activity has become essential for local sports associations (LSAs). Corporate social responsibility (CSR) initiatives are innovative and less imitable tools for strengthening relationships with customers (Lim et al., 2018), and there needs to be relevant research on CSR and the variables discussed in this study at the level of small sports organizations. Moreover, past research has focuse… Show more
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