Corporate Social Responsibility in Transitional Countries: Public Relations as a Component of Public Diplomacy in Romania

White, Christopher C.; Vanc, Antoaneta; Coman, Ioana A.

doi:10.1080/1553118x.2010.549815

Cited by 25 publications

(15 citation statements)

References 17 publications

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“…Lee et al (2008) , in long interviews used to measure the reputation of South Korea, found consumption of products from South Korea caused people to perceive the reputation of the country as ' high technology ' and ' advanced economy ' . White et al (2011) found that corporations which are associated with the United States infl uence perceptions of that country through products as well as through corporate social responsibility and other business practices. The contention of these studies was that well-regarded companies can contribute to a favorable national reputation.…”

Section: Global Business and Public Diplomacymentioning

confidence: 99%

Brands and national image: An exploration of inverse country-of-origin effect

White

2012

Place Brand Public Dipl

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The study explores the relationship between perceptions about products produced in a country and the country ' s reputation and image. It considers country-of-origin effect (COO) from an inverse perspective; rather than looking at how national reputation affects perceptions of products, it measures how brand image affects country image. It used a method that blends survey and experimental design to test the effects of brand association on country image using 488 subjects. The results indicate support for an inverse COO: knowledge of the country of origin of a brand can enhance the image of the country in which the brand originated. An implication of the study is that the public and private sectors could work together to shape a country ' s image.Place Branding and Public Diplomacy (2012) 8, 110 -118.

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Section: Global Business and Public Diplomacymentioning

confidence: 99%

Brands and national image: An exploration of inverse country-of-origin effect

White

2012

Place Brand Public Dipl

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“…Another research stream refers to CD as the PR efforts of multinational companies within their respective host country (Halevy, Ju, & Chou, 2018;Murphy & Smlarski, 2017;White et al, 2011). As such, the major concerns of CD are relationship building between companies and their key stakeholders, negotiation and dialogue (Macnamara, 2012;White et al, 2011). White et al…”

Section: Resultsmentioning

confidence: 99%

“…Previous studies have related CD to PCSR (Westermann-Behaylo et al, 2015;White et al, 2011) and suggested embedding CD in a PCSR framework, since PCSR recognizes "the power of corporations in society and the responsible use of power in the political arena" (White et al, 2011, p. 283). In fact, social power and political responsibilities are key aspects of CD (Mogensen, 2017;Ordeix-Rigo & Duarte, 2009).…”

Section: Political Csr Research In Corporate Diplomacymentioning

confidence: 99%

“…In addition, since most of the literature does little to theoretically embed CD, there is a need for further theory development on CD. Westermann-Behaylo, Rehbein, and Fort (2015) and White, Vanc, and Coman (2011) embed CD in political corporate social responsibility (PCSR) as a theoretical framework and emphasize that the application of PCSR theory helps to "enrich the usage of the term corporate diplomacy, […] [and] to develop a broader perspective of corporate diplomacy" (Westermann-Behaylo et al, 2015, p. 390). Similarly, Molleda (2011, p. 275) illustrates CD by relating it to corporate social responsibility "as a political practice" in terms of PCSR.…”

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confidence: 99%

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Corporate diplomacy and political CSR: Similarities, differences and theoretical implications

Ingenhoff

Marschlich

2019

Public Relations Review

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The purpose of this study is to systematically review the body of knowledge on corporate diplomacy (CD) and political corporate social responsibility (PCSR) in journals from the fields of public relations, public diplomacy, general management and business ethics. By applying an interdisciplinary approach our study aims to (1) examine what definitions of CD and PCSR exist,(2) explore what theories have been applied to CD and PCSR and, (3) find differences and commonalities between the underlying concepts of CD and PCSR. Building on the results of our review, we redefine each construct and develop a theoretical framework of CD, which integrates PCSR, international public relations and public diplomacy. Our results serve as a foundation for an operationalization of the constructs in order to conduct empirical analyses and contribute to current research on the political role of multinational corporations.

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“…Moreover, we could speculate that this perceived gender difference is in line with the rather traditional gender roles that are still predominant in Romania (White, Vanc, & Coman, 2011), which may lead to men being socially permitted to discuss members of the opposite sex in an aggressive and sexualizing manner. Lundell (1993) suggested that it is unlikely for women to appreciate such humor on sexual topics that is produced by men, for men, and has a hostile or aggressive component.…”

Section: Gender and Sexual-themed Humormentioning

confidence: 89%

Women Gossip and Men Brag: Perceived Gender Differences in the Use of Humor by Romanian Older Women

Schiau

2017

Ro. J. Comm. & PR

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The present study investigates perceived gender differences in the producion and social use of humor in the interpersonal communication of Romanian older women, aged 60 and above. The study is a qualitative investigation, based on semi-structured interviews. The aim was to understand the perceptions and motivations that women have when using humor in social interactions, and to explore the functions that humor serves in their day-to-day communication. A previous quantitative investigation found statistically significant gender differences between Romanian older men and women on a sense of humor scale, and suggested that the use of humor in interpersonal communication had stronger social benefits for women (Schiau, 2016a). Drawing on these findings, and keeping in mind other studies that discuss the different use of humor by men and women, this study aims to investigate specific gender differences in the production of humor, as perceived by the participants.

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Corporate Social Responsibility in Transitional Countries: Public Relations as a Component of Public Diplomacy in Romania

Cited by 25 publications

References 17 publications

Brands and national image: An exploration of inverse country-of-origin effect

Brands and national image: An exploration of inverse country-of-origin effect

Corporate diplomacy and political CSR: Similarities, differences and theoretical implications

Women Gossip and Men Brag: Perceived Gender Differences in the Use of Humor by Romanian Older Women

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