“…The pandemic caused a very severe impact on the global economy (Albulescu, 2020; Baek et al, 2020; Bose et al, 2022; Ganie et al, 2020; Pettenuzzo et al, 2021), triggering a transition from traditional firm objectives like revenue growth and market expansion to surviving the pandemic. Despite its associated economic downturn, the COVID‐19 period has also been linked to an increased CSR activities by firms (Getachew et al, 2020). More than before, many firms engaged in CSR activities such as financial support to COVID‐19 relief funds, donating food items to affected people, support for ongoing medical research, technological support for community schools to support online teaching and learning, recycling efforts, and many more initiatives (García‐Sánchez & García‐Sánchez, 2020).…”