2018
DOI: 10.1080/23736992.2018.1440558
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Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain

Abstract: The paper presents the findings of a theoretically driven content analysis of the coverage of corporate social responsibility by Expansión, the leading Spanish business journal, in a one-year time frame. The goal of the paper is to help companies understand how they can take advantage of media coverage of CSR by identifying the major stakeholder groups and CSR issues discussed in business news, the positive/negative/mixed tone of the coverage, and the differences that exist in media CSR discourse depending on … Show more

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Cited by 19 publications
(13 citation statements)
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“…Socially conscious individuals are characterised by their understanding, tolerance and appreciation of the well-being of other people, increase in quality of life and economic progress in their communities and protection of nature (Webb et al, 2008;Pepper et al, 2009: Kim et al, 2010. Such individuals behave according to their interests and concern for social issues, with the environmental dimension being especially important (Pepper et al, 2009;Collins and Kearins, 2010;Pérez and García-De los Salmones, 2018). Allen and Ferrand (1999) hypothesised that to act pro-environmentally, individuals must focus beyond themselves and be concerned with the community at large.…”
Section: Social and Environmental Consciousness And Ewom Intentionmentioning
confidence: 99%
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“…Socially conscious individuals are characterised by their understanding, tolerance and appreciation of the well-being of other people, increase in quality of life and economic progress in their communities and protection of nature (Webb et al, 2008;Pepper et al, 2009: Kim et al, 2010. Such individuals behave according to their interests and concern for social issues, with the environmental dimension being especially important (Pepper et al, 2009;Collins and Kearins, 2010;Pérez and García-De los Salmones, 2018). Allen and Ferrand (1999) hypothesised that to act pro-environmentally, individuals must focus beyond themselves and be concerned with the community at large.…”
Section: Social and Environmental Consciousness And Ewom Intentionmentioning
confidence: 99%
“…There is a voluntary or intentional exposure to news and media outlets lend greater salience to information, which enhances the cognitive responses of the audience (Eisend and Küster-Rohde, 2012). The news media can be an ally in the promotion of CSR (Zhang and Swanson, 2006), but journalists will always cover irresponsible actions (Tench et al, 2007, Pérez, et al, 2018. In fact, on an almost daily basis, the media report small and large examples of irresponsible behaviour (Lin-Hi and Muller, 2013).…”
Section: Introductionmentioning
confidence: 99%
“…However, there is less discussion on what motivates a firm to participate in social initiatives. Some common hypotheses include firm attributes such as size [1], profitability and financial performance [2,3], regulation and tax incentives [4], executive characteristics and contractual obligations [5,6] and more recently, media exposure or visibility [7,8]. Given that firms care about their reputation and the positive impact CSR has on that reputation, we focus on the visibility motivation.…”
Section: Introductionmentioning
confidence: 99%
“…The disclosure of CSR information is part of the dialogue between an ethical company and its stakeholders that helps legitimize corporate behaviour and thus contributes to generate positive outcomes for the company (Michelon, 2011). Based on this idea, over the past decades the amount of CSR communication provided by companies has grown rapidly and researchers have started to focus their attention on CSR communication more specifically (Pérez et al , 2018).…”
Section: Literature Reviewmentioning
confidence: 99%