Corporate Social Responsibility in Shaping Corporate Image: An Empirical Study of State-Owned Enterprises in China

Abstract

Corporate social responsibility (CSR) is highly valued by firms for seeking to drive corporate image. State-owned enterprises as special economic and social organizations also look forward to improving its corporate image through engaging into CSR, which is attracting more and more attention in academic and demands theoretical and empirical investigation. This study aims to examine the effects of CSR on corporate image in the SOEs of China. Based on a survey study we test the effects of six dimensions of CSR on two dimensions of corporate image. The authors find different effects of economic responsibility, organizational responsibility, employee responsibility, environmental responsibility, community responsibility and product responsibility on corporate image respectively. Moreover the authors identify the varied moderator effects of consumer CSR support on the relationships between CSR and corporate image. This study not only contributes to understand the internal impact mechanism of CSR on corporate image but also facilitates the explorations about the social context on CSR practices.

State-Owned Shareholding and CSR: Do Multiple Financing Methods Matter?—Evidence from China

“…This is actually the process of establishing a sound CSR system. Yu and Hu [32] found that CSR has a positive impact on corporate image from six dimensions of economics, organization, employees, environment, community and products. In a listed company with the state as a shareholder, the government can conduct macroeconomic regulation, influence corporate decision-making, encourage enterprises to play a good social role, fulfill social responsibilities and complete information disclosure (Luo et al [33]).…”

Factors Influencing Managers’ CSR Decisions: A Research Framework

“…Ali, Danish & Asrar-ul-Haq, 2020;Dudenhausen, Röttger & Czeppel, 2020). According to Baba (2017); Yu and Hu (2014); Nalla (2011), CSR not only helps to build up a positive corporate image but it can also help to mitigate or even solve socioeconomic problems. Nguyen, Hoang and Luu (2020) even mention that organizations that practicing CSR not only increase corporate performance, but also have potential to gain greater benefits including developing positive shared values in the organizations.…”

“…Nguyen, Hoang and Luu (2020) even mention that organizations that practicing CSR not only increase corporate performance, but also have potential to gain greater benefits including developing positive shared values in the organizations. Indeed, since the emergence of CSR in the early 1950s, more companies have become concerned about building up a good relationship with the community in order to improve their public image (Latapí Agudelo, Jóhannsdóttir & Davídsdóttir, 2019;Yu & Hu, 2014;Davis, 2014;Carroll, 2008). In Malaysia, CSR activities are dominated by mostly manufacturing companies, with the education sector being the main beneficiary of CSR initiatives (Ismail, Alias, & Mohd Rasdi, 2015).…”