Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research

Bot, Corentin Le; Perrigot, Rozenn; Déjean, Frédérique; Oxibar, Bruno

doi:10.1016/j.jretconser.2022.102945

Cited by 7 publications

(9 citation statements)

References 55 publications

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“…Third, this paper builds on the research dealing with CSR and CSD in franchise chains (Meiseberg and Ehrmann, 2012; Perrigot et al. , 2015; Le Bot et al. , 2022) by focusing on several dimensions of the SDGs, including, for instance, the social aspects (e.g.…”

Section: Discussionmentioning

confidence: 99%

“…À agriculture (8 chains) À clean water and sanitation (7 chains) À education (7 chains) À energy (17 chains) À healthcare (30 chains) We used a content analysis technique to assess SDG-related communication of social franchisors on their websites, as other researchers did in a franchise context (e.g. Perrigot et al, 2015;Le Bot et al, 2022) and in other contexts (e.g. Fonseca and Carvalho, 2019;Gerged and Almontaser, 2021).…”

Section: Methodsmentioning

confidence: 99%

“…Naatu et al, 2022;Perrigot, 2017Perrigot, , 2018 remain scarce despite franchising's potential for development. Third, this paper builds on the research dealing with CSR and CSD in franchise chains (Meiseberg and Ehrmann, 2012;Perrigot et al, 2015;Le Bot et al, 2022) by focusing on several dimensions of the SDGs, including, for instance, the social aspects (e.g. gender equality).…”

Section: Contributions To the Literaturementioning

confidence: 99%

“…This is a limitation often reported in research dealing with CSD on corporate websites (e.g. Axjonow et al, 2018;Le Bot et al, 2022;Perrigot et al, 2015). In order to assess social franchisor performance in achieving SDGs, future research could rely on other methodologies, such as case studies with in-depth interviews with social franchisors and/or their franchisees, as well as access to internal data, or a questionnairebased survey on social franchisors and/or their franchisees.…”

Section: Limitations and Tracks For Future Researchmentioning

confidence: 99%

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Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?

Perrigot

Gbetchi

2022

IJOEM

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PurposeSocial franchise chains have social goals rather than – or in addition to – commercial or profit-making goals. But are these social goals, disclosed by social franchisors, aligned with the Sustainable Development Goals (SDGs) and, if so, which ones?Design/methodology/approachThe authors examine the disclosure of SDG-related information on websites of 69 social franchise chains operating in Africa.FindingsThe authors' main findings show that social goals disclosed by social franchisors are aligned with certain SDGs that are general in nature and not just sector-dependent, except in the case of education.Practical implicationsThe authors' paper contributes to the practice by providing examples of the types and varieties of social goals social franchisors can pursue. Moreover, entrepreneurs might be encouraged to launch their franchise concept as franchisors who contribute to SDGs at an international, national or regional level or to join franchise chains as franchisees who contribute to SDGs at the local level.Social implicationsThe authors' findings show the potential for social franchise chains in developing countries to target and contribute to achieving SDGs.Originality/valueThe authors' paper adds to the limited literature on SDGs and, more specifically, on the role of the private sector, in particular social franchisors, in targeting and achieving SDGs.

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Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Contributions To the Literaturementioning

confidence: 99%

Section: Limitations and Tracks For Future Researchmentioning

confidence: 99%

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Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?

Perrigot

Gbetchi

2022

IJOEM

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“…In a franchise, the targets of CSR messages may be, internally, employees at the network head company, the franchisees and their staff and, externally, customers, suppliers and other external stakeholders. The CSR communication aimed at them constitutes an indispensable tool for engaging franchisees in the pursuit of the franchise's CSR objectives and for raising customers' awareness of the issue and educating them in responsible practices (Le Bot et al, 2022). Thus, the communication around CSR could have consequences on the behaviour of the different stakeholders of a franchise network.…”

Section: Introductionmentioning

confidence: 99%

Importance and conditions of effectiveness of CSR communications in franchise networks

Oueslati

Bennaghmouch-Maire

Deparis

et al. 2023

IJRDM

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PurposeThe aim of this research work is to consider the relevance of corporate social responsibility (CSR)-related social media communication in franchise networks, with a focus on the perceptions and expectations of franchisors and franchisees and franchisors and franchisees' customers.Design/methodology/approachThree studies were conducted as part of this research: two qualitative studies with franchisors and franchisees in the first instance (N = 39) and franchisors and franchisees' customers in the second instance (N = 13), as well as an online ethnographic study of customer reactions (N = 871) to different CSR communications from the networks already interviewed.FindingsThe results show that CSR communication remains very important in a context characterised by a growing interest in CSR commitment in companies in general and in franchise networks in particular. However, different conditions of effectiveness of this CSR communication have been identified. The different conditions can avoid CSR's detrimental effects and increase CSR's credibility.Practical implicationsIn franchise networks, the task of communicating about CSR is complex. This requires the integration of franchisees, which are very important to CSR's success. CSR communication also requires integrating customers by studying their expectations at this level. This study gives the basic keys to the success of CSR communication in franchise networks, from the point of view of franchisors, franchisees and the customers of franchisors and franchisees.Originality/valueThis study focusses on a topic that has received very little attention, particularly in franchise networks. The various studies conducted allow us to better understand the particularities of CSR communication, particularly in the context of tripartite franchisor–franchisee–customer relations.

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Decay and Recovery of CSR Routines in Franchise Organizations

Lawrence,

Massimino,

Zhang

2024

J Bus Ethics

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Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research

Cited by 7 publications

References 55 publications

Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?

Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?

Importance and conditions of effectiveness of CSR communications in franchise networks

Decay and Recovery of CSR Routines in Franchise Organizations

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