Corporate social responsibility in emerging economies: a case of Indian agribusiness

Raj, Anup

doi:10.1504/ijbem.2018.093010

Cited by 2 publications

(4 citation statements)

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“…Indian corporates responded to the change towards proactive CSR legislation by a movement towards proactive CSR management as the crisis intensified. CSR spending towards health care and COVID-19 facilities increased ( H2a1 and H2a2 ), highlighting corporate willingness to prioritise societal needs during crisis and undertake CSR activities despite experiencing setbacks in their businesses, in agreement with findings by Raj (2018) and Tomina and Sorana (2020). The willingness of the corporates was also observed in the qualitative analysis of annual reports and primary data.…”

Section: Discussion and Managerial Implicationssupporting

confidence: 73%

“…Similar to the quantitative research design, both primary and secondary data were collected for the purpose of enriching the insights derived from the qualitative study. Content analysis (Stemler, 2001; Raj, 2018) was used to derive insights from the data collected. Primary qualitative data was collected through a second questionnaire survey to understand the impact of COVID-19 pandemic on corporate thought regarding CSR ( RQ3 ).…”

Section: Methodsmentioning

confidence: 99%

“…In India, where CSR is mandated, the way corporates manage their CSR would be impacted by the intent of CSR legislation. During a crisis, the intention behind the CSR legislation may also change from a reactive to a proactive stance along with the progress of the crisis (Isaksson and Mitra, 2019; Raj, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Impact of COVID-19 on corporate social responsibility in India – a mixed methods approach

Vinod

Umesh²,

Sivakumar³

2022

IJOA

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Purpose Prior research studies have discussed the role of corporate social responsibility (CSR) during crisis situations in increasing the resilience and sustainability of the companies. There are two basic models of crisis management – reactive and proactive. When a crisis occurs, suddenly firms tend to act reactively and progressively take proactive steps to manage the crisis. CSR can also be reactive and proactive during crisis situations. Against this backdrop, this paper aims to explore whether CSR during the COVID-19 pandemic moved from a reactive to a proactive stance, with specific focus on CSR legislation, corporate CSR response and corporate thinking about CSR. Design/methodology/approach This paper adopts a mixed methods approach, using both qualitative and quantitative research designs. This study draws upon both primary and secondary data. Findings The results highlighted the change in the CSR approach from being reactive to being proactive as the pandemic progressed. This was observed through the increase in frequency of CSR legislation, and the shift in the intent of CSR legislation from “prompting to donate” to “prompting to volunteer.” Similarly, the shift in reactive to proactive CSR corporate response was observed through the increased spending on CSR and improved COVID-related CSR reporting. Practical implications This study recommends companies to manage crises by becoming more proactive. CSR activities need to be closely aligned with national developmental objectives, and collaborate with various stakeholders to achieve the intended outcomes of the activities. Originality/value To the best of the authors’ knowledge, this research paper is one of the few to study the impact of COVID-19 pandemic on CSR in India at a time when India went through three waves of the pandemic. This study corroborates with other studies in terms of managing crisis.

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Section: Discussion and Managerial Implicationssupporting

confidence: 73%

Section: Methodsmentioning

confidence: 99%

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Impact of COVID-19 on corporate social responsibility in India – a mixed methods approach

Vinod

Umesh²,

Sivakumar³

2022

IJOA

View full text Add to dashboard Cite

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“…With increased competition and pressure on profitability, agribusiness firms are promoting environmentally unsound herbicides/pesticides, fertilizer, and seeds posing threat to not only people's health and environment, but also the economic sustainability of firms (Poetz et al 2013;Raj 2017). Agribusiness firms in emerging markets face the challenge of employing CSR strategically to advance their relations with stakeholders and strengthen their competitiveness (Raj 2018). However, CSR programs in agribusiness firms have community orientation, making them a fit case for our study.…”

Section: Introductionmentioning

confidence: 99%

Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market

Raj

Kuznetsov

Arun

2020

JRFM

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The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative content analysis of interviews with 28 senior managers of large agribusiness firms in India, this empirical article explores how market orientation or culture of sustainability affects CSR implementation, or vice versa? The findings of the study identify factors such as the nature of a firm’s business, sensitivity, commitment towards sustainable development, and pressure on profitability that prompt firms to adopt sustainability dominant, market dominant, and sustainability–market mixed corporate culture. Culture of sustainability dominant firms are likely to implement CSR more smoothly and effectively compared to firms that are driven by market orientation. Moreover, firms committed to substantial and consistent CSR are likely to induce culture of sustainability in firms. Finally, the study offers a framework that provides insights into how CSR program implementation and a culture of sustainability are complementary and could strengthen the economic sustainability of firms in emerging markets.

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Corporate social responsibility in emerging economies: a case of Indian agribusiness

Cited by 2 publications

References 0 publications

Impact of COVID-19 on corporate social responsibility in India – a mixed methods approach

Impact of COVID-19 on corporate social responsibility in India – a mixed methods approach

Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market

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