Corporate social responsibility in emerging markets: Opportunities and challenges for sustainability integration

Cezarino, Luciana Oranges; Liboni, Lara Bartocci; Hunter, Trevor; Pacheco, Larissa Marchiori; Martins, Flávio Pinheiro

doi:10.1016/j.jclepro.2022.132224

Cited by 52 publications

(33 citation statements)

References 81 publications

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“…Expert assessment of the relative importance of the parameters of marketing support of corporate social responsibility is determined on the basis of a matrix of relative importance of factors (coefficients of the financial component of corporate social responsibility (CSR)) on current liquidity factors (1), quick liquidity (2), absolute liquidity (3), profitability (4), return on equity (5), return on business (6), turnover of fixed assets (7), turnover of equity (8), presented in Table 1.…”

Section: Economic and Legal Responsibility Of Agri-food Enterprises S...mentioning

confidence: 99%

“…Expert assessment of the parameters of the impact of social elements according to the factors of influence (payment of bonuses and social benefits on social activities) (1), real estate efficiency (2), providing housing for workers (3), social staff costs (4), provision of healthcare facilities (5), providing medical care to employees (6), providing social protection for staff (7), providing socio-cultural facilities (8), providing social benefits to workers ( 9)) to the level of corporate social responsibility of agri-food enterprises in the range of Steppe, Forest-Steppe, Polissia and Western zones of Ukraine, is presented in Table 2.…”

Section: Source: Calculated By the Authorsmentioning

confidence: 99%

“…The level of the development of relations with stakeholders in the marketing support of CSR of agrifood enterprises of Ukraine using an integrated indicator is calculated by formula (7)…”

Section: Source: Calculated By the Authorsmentioning

confidence: 99%

“…Expert assessment of the importance of the impact of social and labour component according to the factors of impact (employee skills (1), staff turnover (2), loss of working time (3), turnover from hiring staff (4), turnover from dismissal of staff (5), providing workers with proper working and leisure conditions (6), the cost of professional development (7), wage arrears (8), compliance with the level of wages at the enterprise to the average level of wages in Ukraine (9) on the level of corporate social responsibility of agri-food enterprises in the range of Steppe, Forest-Steppe, Polissia and Western zones of Ukraine is presented in Table 4.…”

Section: Source: Calculated By the Authorsmentioning

confidence: 99%

“…In addition, the marketing of corporate social responsibility creates competitive privileges to strengthen the corporate image for the benefit of consumers and creates conditions different from competitors, by creating emotional and spiritual connections with their customers (Cook et al, 2021;Cezarino et al, 2022).…”

Section: Theoretical Basis and Argumentation Of Marketing Support Of ...mentioning

confidence: 99%

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Marketing Support of Corporate Social Responsibility of Agri-Food Enterprises

Трусова¹,

VASYL’YEVA²,

KOLOKOLCHYKOVA³

et al. 2022

Scientific Horizons

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The article considers the peculiarities of marketing support of corporate social responsibility of agri-food enterprises of Ukraine. The purpose of this study is to develop scientific positions to carry out the marketing support concept of corporate social responsibility of agri-food enterprises. Created positions will be directed toward building reliable partnerships with stakeholders. The logical architecture of realization of the concept of marketing support of corporate social responsibility of agrifood enterprises is formalized. The directions of harmonization of interests of business structures (stakeholders) and the state in the marketing support of corporate social responsibility of agri-food enterprises are presented. The graph-model of rational architecture of probabilistic time lag of profitability and competitiveness in the current business process of agri-food enterprises is structured. The three-level vector of realization of marketing programs of corporate social responsibility of the enterprises of agri-food production is defined. Economic indicators and the volume of expenditures on environmental and social aspects of agri-food enterprises in the range of Steppe, Forest-Steppe, Polissia and Western zones of Ukraine are analysed. Factors influencing the sustainable level of marketing support of corporate social responsibility, which increases the motivation and productivity of employees, business, and public reputation of enterprises in the agri-food sector of the economy and reduces the risk of market losses, are substantiated. It is proved that socio-economic development of ethnic communities in the Steppe, Forest-Steppe, Polissia and Western zones of Ukraine in the context of the concept of marketing support of corporate social responsibility is carried out through the implementation of environmental, motivational levers for health protection, education, cultural values, infrastructure and other social projects, that is, by increasing the flow of social investment

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Section: Economic and Legal Responsibility Of Agri-food Enterprises S...mentioning

confidence: 99%

Section: Source: Calculated By the Authorsmentioning

confidence: 99%

“…The level of the development of relations with stakeholders in the marketing support of CSR of agrifood enterprises of Ukraine using an integrated indicator is calculated by formula (7)…”

Section: Source: Calculated By the Authorsmentioning

confidence: 99%

Section: Source: Calculated By the Authorsmentioning

confidence: 99%

Section: Theoretical Basis and Argumentation Of Marketing Support Of ...mentioning

confidence: 99%

See 3 more Smart Citations

Marketing Support of Corporate Social Responsibility of Agri-Food Enterprises

Трусова¹,

VASYL’YEVA²,

KOLOKOLCHYKOVA³

et al. 2022

Scientific Horizons

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The Impact of Corporate Social Responsibility Cost on Financial Performance

Yogi,

Shankar

2024

Industrial and Manufacturing Designs

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The role of business and management in driving the sustainable development goals (SDGs): Current insights and future directions from a systematic review

Mahajan,

Kumar,

Lim

et al. 2024

Bus Strat Env

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The pursuit of sustainable development goals (SDGs) extends beyond governmental responsibility, demanding active engagement from businesses and managers. This study systematically reviews SDG‐related research within the fields of business and management to elucidate their roles in advancing this global agenda. By analyzing a corpus of pertinent studies from Scopus and Web of Science through bibliometric–content analysis, this study not only identifies publication trends, prominent contributors, theories, contexts, and methods but also uncovers the evolving roles of businesses and managers in driving the SDGs. The main themes emerging from this analysis include (1) forging sustainable partnerships, practices, and policies, reflecting businesses' role in stakeholder collaboration and policymaking; (2) addressing contemporary sustainability challenges like artificial intelligence and the dynamics of emerging economies; (3) balancing economic advancement with environmental sustainability, highlighting businesses' impact on ecological footprints and the importance of green finance; (4) integrating financial development considerations with ecological responsibility; (5) promoting equity and well‐being, underscoring the influence of businesses and managers on societal welfare; and (6) shaping governance frameworks for sustainable production and consumption. These themes collectively paint a comprehensive picture of how business and management practices are crucial in achieving the SDGs, offering insights into current contributions, and charting potential pathways for future research and implementation.

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Corporate social responsibility in emerging markets: Opportunities and challenges for sustainability integration

Cited by 52 publications

References 81 publications

Marketing Support of Corporate Social Responsibility of Agri-Food Enterprises

Marketing Support of Corporate Social Responsibility of Agri-Food Enterprises

The Impact of Corporate Social Responsibility Cost on Financial Performance

The role of business and management in driving the sustainable development goals (SDGs): Current insights and future directions from a systematic review

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