Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?
Sana Tebessi,
Amal Ben Cheikh,
Mariem Dali
Abstract:Purpose
In line with the growing trend of companies focusing on achieving sustainable development goals (SDGs), this research paper aims to propose a classification of values of socially responsible companies aligned with the SDGs that these companies could fulfill.
Design/methodology/approach
The authors’ carried out a qualitative semiotic analysis of four companies as part of the corporate environmental communication initiative to focus on the corporate values conveyed in the messages. Using thematic analy… Show more
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