“…They demonstrated that organizations using different strategies of impression management, such as informing CSR, changing perceptions of and diverting attention from CSiR, and engaging in organizational behaviors appeared legitimate in CSR advertisements. & Bingham, 2013;Oberseder et al, 2013), concepts and theories (Armstrong & Green, 2013;Arnold & Valentin, 2013;Lin-Hi & Muller, 2013;Prasad & Holzinger, 2013;Windsor, 2013). As mentioned, the present study investigates consumers' responses to CSiR behaviors; therefore, it is categorized as consumer viewpoint research.…”