“…The role of for‐profit businesses in addressing social problems—climate change, disease, hunger, poverty, exploitation, and so on—is a topic of growing interest in the field of strategic management (Barney, ; George, Howard‐Grenville, Joshi, & Tihanyi, ; Mahoney, McGahan, & Pitelis, ). Building on an early emphasis on the ethical imperative for firms to recognize and take responsibility for the broader consequences of their actions (Freeman, ; Hinings & Greenwood, ; Stern & Barley, ), the literature has increasingly come to emphasize the strategic value of socially responsible actions (Dorobantu, Kaul, & Zelner, ; Flammer & Luo, ; McWilliams & Siegel, ). While this work provides strong evidence for a positive link between corporate social responsibility (CSR) and firm financial performance (Barnett & Salomon, ; Flammer, ; Henisz, Dorobantu, & Nartey, ; King & Lenox, ; Waddock & Graves, ), it is far from clear that such activities truly contribute to social welfare (Barnett, ; Jones et al, ; Kaul & Luo, ).…”