Corporate social responsibility as a factor of forming the companys positive image and business reputation

Abstract

An enterprise that puts only profit as the basis of its existence is doomed, because today it is not enough just to work within the framework of the law and pay taxes. In particular, the war in Ukraine provoked a new stage in the development of corporate social responsibility of business, since it is no longer enough to be a good taxpayer, the first place is the civic position of the enterprise, with whom it cooperates and what social principles are close to it. A modern company is, first of all, a socio-economic system that functions to meet the needs of society as a whole and its employees in particular. The article examines the essential nature of the enterprise's corporate social responsibility. The influence of the level of corporate social responsibility of the enterprise on its positive image and the formation of business reputation is outlined. The main duties are defined through the prism of corporate social responsibility. The connection between corporate social responsibility and corporate image is established, which can be found in the benefits that socially responsible activities have on the image of the organization. In addition to forming a positive corporate image, CSR gives consumers the opportunity to feel that they have made the right decision by choosing a specific product or service. A positive image allows the organization to attract new customers and increase the benefits and trust of all stakeholders. The image of a socially responsible organization establishes and strengthens competitive advantages, improves brand credibility, increases consumer loyalty, and creates an emotional connection between the organization, customers, and employees. The essence of corporate social responsibility is revealed. The obligations of organizations to society from the point of view of corporate social responsibility are outlined. The impact of CSR on the corporate image is emphasized by the fact that the image consists of factual and emotional factors. The actual aspect of image encompasses the organization's production and financial results. The emotional aspect of the image is related to the corporate personality and the organization's responsibility for the environment and society. They made the right decision by choosing a specific product or service.