Corporate Social Responsibility and the health promotion debate: An international review on the potential role of corporations

Monachino, Michelle Sara; Moreira, Paulo

doi:10.1179/2047971913y.0000000058

Cited by 29 publications

(25 citation statements)

References 9 publications

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“…Most of the content related to the topics covered by companies is pertinent to the healthcare firm's mission, i.e., to provide services to people in order to improve the quality of their lives [5,33]. In this respect, studies show that health promotion is an important factor of social sustainability [79].…”

Section: Discussionmentioning

confidence: 99%

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

et al. 2018

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Healthcare organizations are being increasingly requested to publicize their sustainability efforts on digital environments and social media, in part because previously passive patients are now becoming active customers. This paper investigates how leading healthcare organizations are using Facebook to communicate their sustainability, in terms of their focus on different components of the 3Ps (people, profit, planet) and interactive communication strategies used on social media. A content analysis was made of the Facebook posts (n = 6145) of healthcare organizations in the Forbes Global 2000 (2017 annual ranking) from 2015 to mid-2018. Our findings show that the social component of sustainability prevails over environmental and economic issues, although it does not seem to generate increased consumer engagement (in terms of users’ likes, comments, reactions, etc.). A data visualization dashboard was developed to help managers in benchmarking competitors and assessing how they can increase response rates and public engagement on social media, thus encouraging the active participation of users. The study also provides useful insights for communication managers in identifying how to use deliberative tools to develop consumer relationships on social media and aligning companies and consumers regarding shared sustainability themes.

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Section: Discussionmentioning

confidence: 99%

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

et al. 2018

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“…Although OHS and vocational rehabilitation have a strategic economic value, it is above all a moral, ethical and social issue that companies must address as part of their CSR strategy (Cagno, Micheli, Masi, & Jacinto, 2013). Vocational rehabilitation is an essential part of social commitment and thus of sustainable management (Monachino & Moreira, 2014;Amponsah-Tawiah & Dartey-Baah, 2012;Markel & Barclay, 2009). It is an essential part of a company's care for its employees and thus a central concern of CSR (Cierniak-Emerych & Zieba, 2014;Dura, 2014;Amponsah-Tawiah & Dartey-Baah, 2012;Kornfeldova & Myskova, 2012).…”

Section: The Importance Of Addressing Vocational Rehabilitation As Pamentioning

confidence: 99%

“…Although a growing interest in a comprehensive understanding of the implementation of CSR initiatives could be perceived in the past two decades (Wang, Tong, Takeuchi & George, 2016), there is only little reference in the literature to the implementation and adaptation of vocational rehabilitation or related concepts (like disability management or RTW programs) as a part of the CSR strategy (Seing, MacEachen, Ekberg & Stahl, 2015;Monachino & Moreira, 2014;Hart 2010). That is surprising as various aspects of vocational rehabilitation have already been extensively empirically investigated (Waddell et al, 2008) and vocational rehabilitation itself is an essential social responsibility of every company towards its employees and society.…”

Section: Introductionmentioning

confidence: 99%

Creating Shared Value Through Implementing Vocational Rehabilitation In The Corporate Social Responsibility Strategy: A Literature Review

Miethlich¹,

Šlahor²

2018

Sciemcee

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After an accident or illness, it may be difficult or even impossible to return to work. Although occupational safety and health (OHS) are essential elements of corporate social responsibility (CSR), support for employees returning to work or vocational rehabilitation are rarely part of the CSR strategy. The aim of this paper is to assess and synthesize the current state of research of vocational rehabilitation in the context of CSR. A literature analysis was conducted to examine the need to address vocational rehabilitation as part of the CSR strategy as well as the existing approaches for implementation. Vocational rehabilitation is an important part of a company's social responsibility towards its employees as well as towards society. The promotion of vocational rehabilitation should be an essential element of the CSR strategy and can create shared value. However, a commitment to vocational rehabilitation alone is not enough; the commitment must be explicitly described and go beyond the legal minimum. That can be done, for example, through return-to-work (RTW) policies, proactive initiation and coordination of the rehabilitation process, the adaptation of the workplace and work activities, the institutionalization of sheltered workplaces, and a specialist unit for vocational rehabilitation within the company. Particularly access for external persons to the company's sheltered workplaces, internships or entry-level positions is a critical aspect for substantially promoting vocational rehabilitation and achieving additional shared value. Vocational rehabilitation as part of the CSR strategy must continue to be examined empirically, in particular "best practice" approaches from business practice.

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“…Till this day, PWD with the same professional qualifications as persons without disabilities, have lower career prospects (Lindsay et al, 2018;Berthoud, 2008) and are disproportionately affected by unemployment (Markel and Barclay, 2009). Therefore, the promotion of employment and inclusion of PWD is an important social responsibility that must be addressed in the CSR strategy of companies (Miethlich and Slahor, 2018b;Monachino and Moreira, 2014;Kuznetsova, 2012;Markel and Barclay, 2009). By addressing this social responsibility, companies can benefit from advantages resulting from their reputation as good corporate citizens or socially responsible companies (Miethlich and Slahor, 2018a) as well as strengthening value drivers such as the development of a differentiated reputation with key stakeholders and customers (Gröschl, 2005).…”

Section: Introductionmentioning

confidence: 99%

Employment of Persons with Disabilities as Competitive Advantage: An Analysis of the Competitive Implications

Miethlich¹,

Oldenburg²

2019

Sciemcee

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People with disabilities (PWD) represent a largely untapped market and customer segment worldwide, as well as an enormous untapped workforce potential. Although there are indications in the literature that the employment of PWD can bring many advantages for companies, the effects on companies and the resulting competitive advantages have rarely been empirically investigated. This article aims to analyze the competitive implications of the employment of PWD, as part of the corporate social responsibility (CSR) strategy. The research is based on a literature review. The selected literature was evaluated regarding the competitive advantage using the value-rarityimitability- organisation (VRIO) framework. The results show that the employment of PWD is valuable, rare, and costly to imitate. If a company succeeds in using this resource effectively, this leads to a sustainable competitive advantage. An established corporate culture is a mandatory prerequisite to integrate PWD successfully. This prerequisite represents an imitation barrier. The promotion of the employment of PWD gives access to a new pool of applicants and can contribute to mitigating or preventing a future shortage of skilled workers. The employment of PWD does not wear off as a human resource. The concept can be transferred to different technologies, products, and markets. The sensitivity gained about people with disabilities can open new markets and customer segments. Therefore, PWD's employment as part of the value creation strategy can make a long-term contribution to the company's success and represent a sustainable competitive advantage.

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Corporate Social Responsibility and the health promotion debate: An international review on the potential role of corporations

Cited by 29 publications

References 9 publications

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

Creating Shared Value Through Implementing Vocational Rehabilitation In The Corporate Social Responsibility Strategy: A Literature Review

Employment of Persons with Disabilities as Competitive Advantage: An Analysis of the Competitive Implications

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