Corporate Social Responsibility and Marketing: An Integrative Framework

Maignan, Isabelle; Ferrell, O. C.

doi:10.1177/0092070303258971

Cited by 1,337 publications

(1,040 citation statements)

References 120 publications

(138 reference statements)

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“…Hence, the firm is able to invest in modern technological manufacturing and adapt requirements to produce product quality. This result is similar to results from studies of Mohr and Webb, 2005;Peixoto, 2004;Barone and collaborators, 2000;Strahilevitz, 1999;Maignan and Ferrell (2004). They concluded that there is a positively direct relationship between corporate social responsibilities and consumer's loyalty towards the corporation's products/services.…”

Section: Discussionsupporting

confidence: 87%

Consumers' Perception towards Corporate Social Responsibility and Repurchase Intention: A Study of Consumer Industry in Vietnam

QuyVo¹,

Van²

2016

Industrial Engineering and Management Systems

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Nowadays Corporate social responsibility (CSR) has become a critical factor influencing customers' buying intention. The study conducted aims to explore the relationship between customers' perception towards CSR and their repurchase intention. The data was collected by using survey questionnaires from 320 individual customers living in Ho Chi Minh City and processed in SPSS software. The research results showed that among CSR components, economic and charitable responsibilities have a positive impact on Vietnamese customers' repurchase intention at the significance level of 1% and the two other factors at 10%. The findings assume that CSR components have become factors explaining customers' repurchase intention, especially for consumer goods, and firms should enforce their corporate social responsibility to capture customers' repurchase intention and in turn increase their customers' loyalty.

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Section: Discussionsupporting

confidence: 87%

Consumers' Perception towards Corporate Social Responsibility and Repurchase Intention: A Study of Consumer Industry in Vietnam

QuyVo¹,

Van²

2016

Industrial Engineering and Management Systems

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“…More generally, with society in the late 20 th century having become much more fragmented, though also arguably far more equitable, Maignan and Ferrell (2004) note how the notion of social obligation has been seen to be too broad a notion to promote effective CSR management. Thus, from the mid-1990s, a more tailored definition of corporate responsibility emerged, to suggest 'businesses are not responsible toward society as a whole but only toward those who directly or indirectly affect or are affected by the firm's activities' (Maignan and Ferrell, 2004, p.4).…”

Section: Placing Ethical Corporate Identity (Vis-à-vis Models Of Csrmentioning

confidence: 99%

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

2007

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In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer and Greyser's (2003) AC 2 ID test model of corporate identity -a pragmatic tool of identity management -we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualisations of Corporate Social Responsibility and social orientated theories of business. We argue ethical identity potentially takes us beyond the personification of the corporation as agent. Instead, ethical identity is seen to be formed relationally, between parties, within a community of business and social exchange. Extending the AC 2 ID test model, we suggest the management of ethical 2 identity requires a more socially, dialogically embedded kind of corporate practice and greater levels of critical reflexivity.

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“…By making these connections, the framework brings stakeholder management to the context of BoP. Thus far, the stakeholder literature is primarily concerned with the corporate social responsibility policies of large corporations in high-income markets (e.g., Maignan & Ferrell, 2004), but apparently, its relevance can be stretched to microenterprises in SSA countries. Below, we discuss the implications that the framework has for the gender debate in development, for the development of African business, and future research.…”

Section: Resultsmentioning

confidence: 99%

“…Urgency captures the dynamics of the time-sensitive (Maignan & Ferrell, 2004) and critical nature of stakeholders' interactions (Hult, Mena, Ferrell, & Ferrell, 2011). Urgent claims in informal contexts may, for example, take the form of employees who cope with a sick person in their families and ask for early payments of their wages to cover expenses for medical aid.…”

Section: The Role Of Stakeholders' Configurationmentioning

confidence: 99%

Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

Daouda

Ingenbleek

Trijp

2016

Journal of African Business

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With upcoming middle classes in Africa, micro-entrepreneurs witness new opportunities that can potentially lift them out of poverty. Exploiting these opportunities requires entrepreneurs to make a 'step-change' away from the bottom of the pyramid to middle-class markets. This process hosts potential conflicts between informal-sector and formal-sector stakeholders as it requires both new resources and continued access to existing resources. By taking a strategic marketing perspective, this study labels and defines the phenomenon of step-change and offers an explanatory conceptual framework for it. The article draws implications for business development, the gender debate, as well as academic research.

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Corporate Social Responsibility and Marketing: An Integrative Framework

Cited by 1,337 publications

References 120 publications

Consumers' Perception towards Corporate Social Responsibility and Repurchase Intention: A Study of Consumer Industry in Vietnam

Consumers' Perception towards Corporate Social Responsibility and Repurchase Intention: A Study of Consumer Industry in Vietnam

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market

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