Corporate Social Responsibility and Its Influence on the Positioning of Financial Institutions in Arequipa, Peru 2021
Alexander Melendez,
Harold Angulo
Abstract:In recent years, due to the concern for the preservation of the environment, companies must take action to ensure sustainability during their economic processes from an environmental and social aspect. It is for this reason that Corporate Social Responsibility (CSR) has taken an essential role in the Image and Positioning of companies in recent years. Despite this fact, in Peru, only some entities implement it. This article aimed to determine how the Positioning of financial institutions in the city of Arequip… Show more
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