2022
DOI: 10.1002/csr.2415
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Corporate social responsibility and circular economy from the perspective of consumers: A cross‐cultural analysis in the cosmetic industry

Abstract: Corporate social responsibility (CSR) and circular economy (CE) have assumed considerable importance in the efforts for sustainable development. However, some consumers do not positively respond to CSR and CE activities, and few studies have analyzed the consumers' perspective about the topics. This study investigates consumer knowledge and perception about CSR and CE and their willingness to pay (WTP) for products from companies that follow these concepts, examining differences according to demographic charac… Show more

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Cited by 9 publications
(4 citation statements)
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References 103 publications
(197 reference statements)
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“…Although some information was retrieved from the Internet, CSUs' websites and secondary sources (e.g., specialized magazines, press in general, and scientific papers), structured interviews provided the main source of data, focusing on individual and group decisions related to the CE approaches adopted and characterized the selected CSUs. Interviews were guided by a case study protocol (Eisenhardt, 1989; Gibbert et al, 2008; Yin, 2003) that was developed according to the literature about CE (De Vita et al, 2023; Kolling et al, 2023; Van Langen et al, 2021). However, during the interviews, further questions emerged based on the answers received.…”
Section: Methodological Approachmentioning
confidence: 99%
“…Although some information was retrieved from the Internet, CSUs' websites and secondary sources (e.g., specialized magazines, press in general, and scientific papers), structured interviews provided the main source of data, focusing on individual and group decisions related to the CE approaches adopted and characterized the selected CSUs. Interviews were guided by a case study protocol (Eisenhardt, 1989; Gibbert et al, 2008; Yin, 2003) that was developed according to the literature about CE (De Vita et al, 2023; Kolling et al, 2023; Van Langen et al, 2021). However, during the interviews, further questions emerged based on the answers received.…”
Section: Methodological Approachmentioning
confidence: 99%
“…Global warming, climate change, financial fraud, and crises have wreaked havoc on the planet. Business practices guided by mindless increases in expenditure and governed by economy‐based metrics such as GDP have failed to provide a viable paradigm of doing business (Kolling et al, 2022). Natural resources, the foundation of all business practices, are depleting and polluting at a worrisome rate.…”
Section: Science Mapping—knowledge Clusters and Research Trendsmentioning
confidence: 99%
“…Businesses that participate in CSR also benefit from it as consumers tend to be support organizations that are socially and environmentally responsible (Barboza, 2019; Habel et al, 2016; Horváth & van Birgelen, 2015). One such benefit is consumers' willingness to pay (WTP) a premium for goods offered by companies doing CSR as consumers prefer businesses that care (Kolling et al, 2022).…”
Section: Introductionmentioning
confidence: 99%