Corporate responsibility: The communication challenge

Dawkins, Jenny

doi:10.1108/13632540510621362

Cited by 363 publications

(303 citation statements)

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“…Consumers do thus not generally infer perceived self-interest by the company only because the CSR information is presented by a low credibility source as suggested by Dawkins (2004). This study gives reason to assume that, up to a certain level, consumers might also attribute intrinsic motives to uncertified internal CSR claims, because (regardless of its source) CSR itself may be viewed positively (Ellen et al 2006).…”

Section: Discussionmentioning

confidence: 99%

“…Furthermore, consumers often expect to get information about CSR efforts from both internal and external sources, but tend to perceive an external source as more credible than an internal source (Dawkins 2004). Consequently, consumers may evaluate companies more negatively when the CSR information is provided by the company itself and more positively when an external source informs them about CSR efforts (Kim 2011;Yoon et al 2006).…”

Section: The Self-promoters Paradox and Greenwashingmentioning

confidence: 99%

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Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

2017

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Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, effective and clear CSR communication is important. However, due to the constantly rising profusion of eco-labels, based on either own claims from the organization or claims made by an external third party, consumers may encounter difficulties in identifying truly responsible firms, which could result in less effective CSR initiatives, even for those responsible firms. Therefore, building on attribution theory, this study seeks to identify how uncertified internal CSR claims and external thirdparty CSR labels should be used in order to deter greenwashing and increase positive consumer evaluations. Within a 3 (external third-party CSR label: positive vs. negative vs. no label) 9 2 (uncertified internal CSR claim: present vs. absent) design, respondents are exposed to different coffee product packages measuring their attitude toward the brand, corporate credibility, purchase intention, and scent perception, as well as perceived attributional CSR motives. Overall, findings indicate that especially an external CSR label affects consumer responses toward the firm. Moreover, perceived CSR motives serve as a mediator between an external CSR label and corporate credibility and brand attitude, respectively. These findings warrant further consideration of introducing an external multilevel rating systems by governmental law.

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Section: Discussionmentioning

confidence: 99%

Section: The Self-promoters Paradox and Greenwashingmentioning

confidence: 99%

Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

2017

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“…The value of their communications lies in their ability to open up lines of dialogue through stories and ideas that reflect their stakeholders' interests (Fieseler & Fleck, 2013;Moreno & Capriotti, 2009;Whelan et al, 2013;Schultz et al, 2013). For these reasons, companies cannot afford to overstate or misrepresent their CSR communications that could ultimately foster positive behaviours or compel remedial action (Etter, 2013;Golob, Podnar, Elving, Ellerup Nielsen, & Thomsen, 2013;Nielsen & Thomsen, 2009;Dawkins, 2005;Lewis, 2003;Manheim & Pratt, 1986). …”

Section: Discussionmentioning

confidence: 99%

The Promotion of Responsible Tourism Management Through Digital Media

Camilleri

2017

Tourism Planning & Development

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Tourism businesses are increasingly embracing the dynamics of new digital technologies, as they communicate their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study explores the ownermanagers' attitudes on digital media. The methodology integrates measures from technological innovation and corporate social responsibility (CSR) to understand the rationale for using online media to communicate about sustainable and responsible tourism management. The results have indicated that there is a positive and significant relationship between the perceived ease of use and perceived usefulness of digital media (for the promotion of sustainable behaviours and stakeholder engagement). This contribution suggests that communication of responsible tourism management is more effective when it is offered through interactive channels. It implies that there are opportunities for hospitality businesses to enhance their reputation and image as they engage in interactive communications with different stakeholders.

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“…According to Goodman (1998), media coverage has greater credibility than communication the corporations themselves produce. Dawkins (2004) used a MORI survey of the British public and found that people attach more credibility to information coming from non-governmental organisations (NGOs) than that coming from company sources. A similar survey carried out in Brazil by the Akatu Institute (2006) found that 78% of consumers would like to know how companies try to be socially responsible, but 45% do not trust what the companies communicate regarding their social and environmental actions.…”

mentioning

confidence: 99%

CSR Information Disclosure on the Web: A Context-Based Approach Analysing the Influence of Country of Origin and Industry Sector

et al. 2008

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ABSTRACT. Corporate social responsibility (CSR) has become a much-discussed subject in the business world. The Internet has become one of the main tools for CSR information disclosure, allowing companies to publicise more information less expensively and faster than ever before. As a result, corporations are increasingly concerned with communicating ethically and responsibly to the diversity of stakeholders through the web. This paper addresses the main question as whether CSR information disclosure on corporate websites is influenced by country of origin and/or industry sector. Analysing the websites of 127 corporations from emerging countries, such as Brazil, Chile, China, India, Indonesia, Mexico, Thailand and South Africa, it becomes evident that both country of origin and industry sector have a significant influence over CSR information disclosure on the web (CSRI-DOW). Based on the data studied, country of origin has a stronger influence over CSRIDOW than industry sector.

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Corporate responsibility: The communication challenge

Cited by 363 publications

References 0 publications

Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

The Promotion of Responsible Tourism Management Through Digital Media

CSR Information Disclosure on the Web: A Context-Based Approach Analysing the Influence of Country of Origin and Industry Sector

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