Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin?

Hillenbrand, Carola; Money, Kevin

doi:10.1057/palgrave.crr.1550057

Cited by 167 publications

(124 citation statements)

References 39 publications

(49 reference statements)

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“…An advanced corporate reputation acts as both an intangible asset and a source of strategic advantage increasing companies´ long term ability to create value (Caves and Porter, 1977) since corporate reputation is composed of a company´s unique set of skills in delivering both economic and non-economic benefits (Fombrum, 1996). Sustainability is increasingly seen as a determinant of corporate reputation since firms show externally that they are aware of the need of managing a wider range of social and environmental issues (Friedman and Miles, 2001;Hillenbrand and Money, 2007). Furthermore, this concept is relied upon to enhance corporate reputation (Becker-Olsen et al, 2006;Pirsch et al, 2007) and academic literature has recently suggested that companies may use sustainability as a way to manage their reputation risk (Bebbington et al, 2008).…”

Section: The Importance Of Sustainability In Creating a Superior Corpmentioning

confidence: 99%

“…In this sense, CSR is one of the most prevalent topics concerning the social dimension studied in sustainability research (Lichtenstein et al, 2004). This vision is particularly interesting when one considers how the term CSR is sometimes used in a very narrow sense to represent charitable donations, community involvement and employee voluntarism (Hillenbrand and Money, 2007).…”

Section: Notesmentioning

confidence: 99%

“…Hillenbrand and Money (2007) investigate the link between reputation and responsibility. These authors suggest that there is a considerable similarity between the concepts of reputation and responsibility (e.g., in terms of how a business relates to me, how a business related to others and how a business relates to itself).…”

Section: Introductionmentioning

confidence: 99%

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Sustainability Dimensions: A Source to Enhance Corporate Reputation

Martínez

Bosque

2014

Corp Reputation Rev

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The aim of this paper is to enhance our understanding of the relationship between sustainability and corporate image and reputation according to the legitimacy theory framework since the current academic literature does not have an understanding of how sustainability and corporate image and reputation interact. Authors conducted a survey to test the hypotheses. The study was tested using data collected from a sample of 382 Spanish consumers. The proposed hypotheses were analyzed through a structural equation model showing that sustainability plays a vital role as antecedent of both corporate image and reputation. Findings suggest that the economic, social and environmental domains of sustainability present a direct and positive relationship with both corporate image and reputation.

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Section: The Importance Of Sustainability In Creating a Superior Corpmentioning

confidence: 99%

Section: Notesmentioning

confidence: 99%

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Sustainability Dimensions: A Source to Enhance Corporate Reputation

Martínez

Bosque

2014

Corp Reputation Rev

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“…Crucially, over the course of time, research has indicated that if managed effectively, community initiatives could assist companies in retaining and even increasing their customers (Levy, 2005;Simmons and Becker-Olsen, 2006), fostering a sense of commitment from employees (De Gilder et al, 2005;Grayson, 1993;Zappala, 2004) and strengthening their corporate reputation as a 'caring business' (Arendt and Brettel, 2010;Brammer and Millington, 2005;Brammer and Pavelin, 2005;Hillenbrand and Money, 2007). As a result, community initiatives have come to be perceived more as strategic activities rather than voluntary or discretionary (Saiia et al, 2003): that is to say, not legally mandated but strategically essential.…”

Section: Corporate Social Responsibility: Discretionary Strategic Ormentioning

confidence: 99%

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

2015

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Arguably, the corporate social responsibility (CSR) practices of multinational enterprises (MNEs) are influenced by a wide range of both internal and external factors. Perhaps most critical among the exogenous forces operating on MNEs are those exerted by state and other key institutional actors in host countries. Crucially, academic research conducted to date offers little data about how MNEs use their CSR activities to strategically manage their relationship with those actors in order to gain legitimisation advantages in host countries. This paper addresses that gap by exploring interactions between external institutional pressures and firm-level CSR activities, which take the form of community initiatives, to examine how MNEs develop their legitimacy-seeking policies and practices. In focusing on a developing country, Sri Lanka, this paper provides valuable insights into how MNEs instrumentally utilise community initiatives in a country where relationshipbuilding with governmental and other powerful non-governmental actors can be vitally important for the long-term viability of the business. Drawing on neo-institutional theory and CSR literature, this paper examines and contributes to the embryonic but emerging debate about the instrumental and political implications of CSR. The evidence presented and discussed here reveals the extent to which, and the reasons why, MNEs engage in complex legitimacy-seeking relationships with Sri Lankan host institutions.

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“…Hillenbrand and Money (2007) Bhattacharya and Sen 2003) or on customer-based corporate reputation (e.g., Walsh et al 2009), yet it has overlooked the link between cause assessment, corporate philanthropy, and corporate reputation. Second, our research follows the call for a more nuanced understanding of corporate reputation (Walker and Dyck 2014).…”

mentioning

confidence: 99%

Linking cause assessment, corporate philanthropy, and corporate reputation

Szőcs

Schlegelmilch

Rusch

et al. 2014

J. of the Acad. Mark. Sci.

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This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.2

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Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin?

Abstract: The need to investigate the link between rep-

Cited by 167 publications

References 39 publications

Sustainability Dimensions: A Source to Enhance Corporate Reputation

Sustainability Dimensions: A Source to Enhance Corporate Reputation

Seeking Legitimacy Through CSR: Institutional Pressures and Corporate Responses of Multinationals in Sri Lanka

Linking cause assessment, corporate philanthropy, and corporate reputation

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