Corporate reputation: seeking a definition

Abstract

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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

“…Sustainability ratings from independent agencies provide this kind of information by summarising stakeholders' evaluations of companies' efforts to take social and environmental principles into account in their activities (Gotsi and Wilson, 2001). To predict how consumers may use these ratings to make causal attributions about an advertised engagement, we use Kelley's (1973) co-variation model.…”

Explicating corporate heritage, corporate heritage brands and organisational heritage

“… corporate identity (Moingeon and Ramanantsoa, 1997;Balmer, 2001;Melewar and Karaosmanoglu, 2006;Blombäck and Brunninge, 2009);  corporate reputation (Fombrun and van Riel, 1997;Gray and Balmer 1998;Gotsi and Wilson, 2001);…”

A new approach for measuring corporate reputation

“…Corporate reputation is built over time (historical component), which gives the concept a relatively more stable and enduring nature than image. Both concepts are interrelated, where corporate reputation has been conceptualised as the accumulation of images over the years (Gotsi & Wilson, 2001, Mahon, 2002 (Fombrun, 1996, Bromley, 2000, Mahon, 2002, Prado, 2008 (Bromley, 2000, Karaosmanoglu & Melewar, 2006. Corporate reputation takes place when compared to a certain standard (can be against other firms in the industry) to determine the organization's relative position and general appeal (Deephouse & Carter, 2005) helping it measure its performance from an outside perception (Sarstedt & Schloderer, 2010).…”