Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

“…Marketing literature suggests that customer trust toward a brand generally develops from prior consumption experiences with the brand (Rempel et al 1985, Delgado-Ballester andMunuera-Alemán 2001). Customers are likely to identify with a trustworthy company to communicate their personal values and enhance self-esteem (Keh and Xie 2009). Through identification with trusted parties characterized as honest, competent, and benevolent, consumers tend to portray a similar image of themselves to others.…”

Antecedents and outcomes of retailer reputation: Evidence from an emerging economy

“…Corporate reputation is considered as one of the most important intangible assets and the main source of company's sustainable competitive advantage (Walker, 2010;Jarvinen & Suomi, 2011), as its intangible essence makes it impossible for competing firms to replicate good reputation, at least in the short term (Keh & Xie, 2009). Despite rising interest in corporate reputation, there is no commonly agreed upon definition of the construct.…”

“…Previous studies provide evidence of positive impact of corporate reputation on customers' perceptions of reliability and integrity of the exchange partner, which are necessary prerequisites to building good customer relations (Keh & Xie, 2009;Park et al, 2012), which in retail environment strongly impact customer loyalty (Vesel & Zabkar, 2010). Building a loyal customer base is expected to positively affect company's bottom line, as it is less costly to serve loyal customers than acquire new ones, loyal customers are more likely to buy additional services, pay higher prices to maintain valuable relationships with service provider and spread positive word-of-mouth (Zeithaml et al, 1996).…”

“…Good reputation attracts valuable employees, investors and business partners and can protect the company from failure in times of crisis (Jarvinen & Suomi, 2011;Gatzert, 2015). Strong reputation facilitates the introduction of a new product and acts as a formidable barrier to market entry (Keh & Xie, 2009). It has been widely acknowledged that good reputation positively affects company's financial performance (Caruana et al, 2005;Dowling, 2006;Fernández-Gámez et al, 2016).…”

Service Quality and Reputation Toward Customer Trust in Life Insurance Corporation

“…An identity and reputation of the company are able to create and boost consumer confidence, supported by the best service to consumers who will ultimately affect consumer loyalty in the long term [2]. Company with a good reputation is very useful in building consumer trust, the trust will affect the consumer's commitment to the company [22]. Reputation has a positive and significant impact on consumer trust, the excellent reputation of the company is an invisible asset for the sustainability of the company, beside the reputation of the company can maintain in facing the crisis [23].…”