1983
DOI: 10.1016/s0363-8111(83)80050-2
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Corporate rebuttals to “trial by television”

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“…This damaging effect endured for two and a half weeks . Several other experimental studies show that it is possible to rebut a damaged image through the transmission on new messages (Clavier & Kalupa, 1983;, though this does not always have an effect on all audience subgroups. Groups with few opinions and little knowledge can adopt a negative view of a corporation (Garrett Cline & Masel-Waters, 1984).…”
Section: Effects Of Business Newsmentioning
confidence: 95%
See 1 more Smart Citation
“…This damaging effect endured for two and a half weeks . Several other experimental studies show that it is possible to rebut a damaged image through the transmission on new messages (Clavier & Kalupa, 1983;, though this does not always have an effect on all audience subgroups. Groups with few opinions and little knowledge can adopt a negative view of a corporation (Garrett Cline & Masel-Waters, 1984).…”
Section: Effects Of Business Newsmentioning
confidence: 95%
“…Empirical studies used in the literature study (n = 217). Ahonen (2009), Allen and Savigny (2012), Alfonso and Miguel (2006), Amujo et al (2013), Anderson (2001), Anderson (2004), Andsager and Smiley (2015), Aronoff (1975), Aronoff (1976), Avery et al (2010), Backer (2001), Bae and Park (2011), Bajkiewicz et al (2011), Belz et al (1984), Belz et al (1989), Berger (2001), Berkowitz and Lee (2004), Binderkrantz (2011), Bishop (1988, Broaddus et al (2011), Brody (1984), Brummette (2012), Callison (2001), Callison (2003), Callison and Zillmann (2002), Callison and Seltzer (2010), Cameron (1994), Capriotti (2009), Carretta et al (2011), Carroll (2010), Celebi (2007), Chen et al (2012), Cho and Cameron (2007), Choia and Park (2011), Clavier and Kalupa (1983), Colapinto (2009), Comrie (1997), Cuellar-Fernández et al (2010), Curtin (1999), Curtin and Rhodenbaugh (2001), Danielian and Page (1994), Darmona et al (2008), Davis (2000)...…”
Section: Appendix Amentioning
confidence: 99%