“…Empirical evidence is also mixed.There is evidence in support for both positive (Cooper, Gulen, & Ovtchinnikov, 2010;Fisman, 2001;Frynas, Mellahi, & Pigman, 2006;Goldman, Rocholl, & Jongil So, 2009;Jayachandran, 2006) and negative (Aggarwal, Meschke, & Wang, 2012a;Ansolabehere, De Figueiredo, & Snyder Jr., 2003;Hadani & Schuler, 2013a;Hersch, Netter, & Pope, 2008;Okhmatovskiy, 2010;Siegel, 2007;Sun, Wright, & Mellahi, 2010) effect of CPA on business performance. (Tian, Hafsi, & Wu, 2009) suggest that even in emerging economies the effectiveness of CPA is not uncontested.…”