Corporate Name Changes: The Association Between Functional Name Characteristics And Stock Performance

Morris, Linda J.; Reyes, Mario G.

doi:10.19030/jabr.v8i1.6190

Cited by 14 publications

(9 citation statements)

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“…More specifically, the authors find a positive market response to the announcement of firm's adding “.com” to the current company name, with firms experiencing abnormal returns of approximately 53 percent for the 5 days following the announcement of a name change . Morris and Reyes () report that positive abnormal returns attributed to name changes are generally associated with name characteristics, where the “distinctiveness” of the name is the most important factor in explaining abnormal returns…”

Section: Corporate Name Change Literaturementioning

confidence: 99%

The Impact of Insurer Name Changes on The Demand for Insurance

Cole¹,

Fier²,

Carson³

et al. 2013

J of Risk & Insurance

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Corporate name changes are relatively common events, with some evidence suggesting that name changes are strategic in nature. Although prior research has examined the effect of name changes on the firm, these studies have focused primarily on the stock price reaction to name changes. Such a focus has a number of limitations, including a reliance on samples that consist solely of publicly traded firms and an inability to determine whether the source of the impact is driven by increases in revenue, increases in efficiency, and/or reductions in costs. We overcome these limitations by testing the impact of corporate name changes on U.S. property-casualty insurers using detailed statutory data. We find a significant and positive relation between name changes and subsequent growth in premiums. The results are robust across various model specifications and suggest that name changes contain information that consumers interpret as meaningfully positive.

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Section: Corporate Name Change Literaturementioning

confidence: 99%

The Impact of Insurer Name Changes on The Demand for Insurance

Cole¹,

Fier²,

Carson³

et al. 2013

J of Risk & Insurance

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show abstract

“…The few studies that have looked at the effect of the change itself were either restricted to smaller non-US stock exchanges or imposed a variety of restrictions on the types of names studied. Morris & Reyes (1992) studied corporate name changes based on functional name characteristics such as distinctiveness and memorability. They find a statistically significant positive response among inexperienced investors to names improved by this criterion.…”

Section: Literature Reviewmentioning

confidence: 99%

Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE

Mayo

2013

SSRN Journal

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“…Howe (1982) claimed that the company's name is one of its public images and a poor choice of name may be an obstacle for the firm to overcome, while a clever, such as amusing and informative, name may have a positive influence on individuals' perceptions of the company. Morris and Reyes (2011) argued that a well-chosen corporate name communicates much information and emotion to the firm's public. Green and Jame (2013) found that companies with short and easy to pronounce names have a higher breadth of ownership, greater share turnover, lower transaction price impacts, and higher valuation ratios.…”

Section: Introductionmentioning

confidence: 99%

Does “Resetting” by Changing Corporate Name or Industry Category Appeals to Institutional Investments?

Huang¹,

Cheng

2020

CMR

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We investigate whether firms changing their names or industry categories once and more than once would affect institutional shareholdings. By utilizing 5,733 observations of the Taiwan Stock Exchange listed firms, we apply multiple regression models firstly and Petersen regression models for further investigation to enhance the robustness of the empirical results. We then disclose several important findings as follows. First, institutional investors might not prefer holding the shares of the firms changing their names more than once. We infer that the performances of the firms changing names more than once might be doubtful. Second, institutional investors might decrease the shareholdings of the firms with industry categories changed. We claim that institutional investors might suspect these firms probably existing corporate governance issues. Besides, we argue that, to our best understanding, this study might fill the gap in the existing literature due to that the issues, firms changing their names or industry categories once or more than once, seem rarely explored in the relevant studies.

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Corporate Name Changes: The Association Between Functional Name Characteristics And Stock Performance

Cited by 14 publications

References 0 publications

The Impact of Insurer Name Changes on The Demand for Insurance

The Impact of Insurer Name Changes on The Demand for Insurance

Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE

Does “Resetting” by Changing Corporate Name or Industry Category Appeals to Institutional Investments?

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