Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

Brønn, Peggy Simcic; Vidaver-Cohen, Deborah

doi:10.1007/s10551-008-9795-z

Cited by 279 publications

(213 citation statements)

References 47 publications

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“…Whereas earlier findings of Gardberg and Fombrun (2006), Melo and Garrido-Morgado (2012), and Lin et al (2016) showed that CSR improves reputation and that this reputational advantage motivates managers to pursue CSR (Brønn and Vidaver-Cohen, 2009;Babiak and Trendafilova, 2011), our results imply that if an SME starts CSR 9 Does CSR put reputation of SMEs at risk? activities, it creates more exposure to external criticism on its CSR.…”

Section: Implications For Csr Strategies Of Smescontrasting

confidence: 92%

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Graafland

2017

Corp Soc Responsibility Env

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Corporate social responsibility (CSR) is believed to improve a company's reputation. However, CSR may also put reputation at risk by making the company a more attractive target for activists' campaigns. We test this effect on a sample of 1355 European small and medium-sized enterprises (SMEs). We find that CSR increases the future probability that an SME's CSR is monitored by local non-governmental organizations (NGOs) and that this moderates criticism of the SME's CSR. The results imply that SMEs that only halfheartedly implement CSR are more vulnerable to public criticism than SMEs that do not engage in CSR at all. It is advisable that SMEs only position themselves as sustainable companies if their environmental policies have proven to contribute to sustainable development. When initiating stakeholder engagement, SMEs should prevent disappointment by tempering stakeholders' expectations, as NGOs participating in a stakeholder dialogue can use inside information to raise public criticism.

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Section: Implications For Csr Strategies Of Smescontrasting

confidence: 92%

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Graafland

2017

Corp Soc Responsibility Env

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“…The stakeholders might have different perceptions of the reasons why a company is engaged in CSR activities (Ellen et al, 2006;Bronn & Vidaver-Cohen, 2009;Feldman & VasquezParraga, 2013;Cantrell et al, 2014). The results of this study are consistent with the findings that Health CSR activities have positive and negative motives as perceived by customers, namely Moral, Stakeholder, and Business Motives.…”

Section: Resultssupporting

confidence: 85%

“…Many companies have business cultures that commit to certain business principles and moral duties. This result confirms that instrumental motives revolve fundamentally around managerial beliefs that engaging in social initiatives can have a direct impact on profitability-improving revenue or protecting existing profit levels (Bronn & Vidaver-Cohen, 2009). In this research, Customer Loyalty, as a representation of business performance, can enhance the companies' revenue and profitability.…”

supporting

confidence: 73%

“…This is not perceived as sincere and are considered as being negative motives. This motive might be perceived as institutional motives for social initiatives, suggesting that companies engage in social initiatives primarily due to institutional pressures (Bronn & Vidaver-Cohen, 2009). On the other hand, moral obligation is perceived as a positive motive because this motive shows that companies have concerns about social aspects of their businesses.…”

Section: Csr's Motivesmentioning

confidence: 99%

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Competition and Cooperation in Economics and Business

Husodo¹,

Gitaharie²,

Gani³

et al. 2017

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Although all care is taken to ensure integrity and the quality of this publication and the information herein, no responsibility is assumed by the publishers nor the author for any damage to the property or persons as a result of operation or use of this publication and/or the information contained herein. Business -Gani et al. (Eds) © 2018 Taylor & Francis Group, London, ISBN 978-1-138-62666-9 v Business -Gani et al. (Eds) © 2018 Taylor & Francis Group, London, ISBN 978-1-138-62666-9 ix Preface This book is one of the five volumes of proceedings that provides an opportunity for readers to engage with selected papers presented at the 1st Asia-Pacific Forum for Research in Social Sciences and Humanities (1st APRISH) conference held in Depok (Indonesia) on November 7-9, 2016. Quoting the theme of the conference "Competition and Cooperation in the Globalized World," this book would be a valuable contribution to get a better understanding of the future global challenges. Readers will find a broad range of research reports on topics ranging from globalization, poverty, population and some macroprudential perspectives on managing the risk of a more integrated world. One of the unique and valuable dimensions of this conference is the capability for blending the chemistries among educators, students, and researchers from around the world to discuss globalization in a broad spectrum. The reader will discover both common challenges and creative solutions emerge from very diverse settings. The relevance of the conference's theme, towards an evidence-based society, for a variety of disciplines, is reflected in the diverse range of papers that have been submitted for publication. These serve to demonstrate the natural attraction of the conference for sharing ideas and findings within an international community. Overall, the conference was undoubtedly very successful. Plenary lectures and presentations were successfully bridging the gap between the different fields of social sciences, making it possible for non-experts in a given area to gain insight into new areas. Also, among the speakers there were some young scientists, namely, doctoral, master's and undergraduate students, who bring new perspectives to their fields. Terms of use: Documents in EconStor may Competition and Cooperation in Economics and Competition and Cooperation in Economics andThe editors would like to thank all those who have contributed to submit full papers for this conference. We rece...

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“…This is thus a situation that reinforces the relevance and necessity of legitimacy. Several authors emphasize the importance of the existence of moral and/or ethical leadership, and of good reputation for corporate legitimacy (Bronn and Cohen, 2009;Brønn and Vidaver-Cohen, 2009;Deephouse and Carter, 2005;Dowling and Pfeffer, 1975;Palazzo and Scherer, 2006;Suchman, 1995).…”

Section: Introductionmentioning

confidence: 99%

An Analysis of Media Representation of the Australian Electronic Gaming Machine Industry

Buchanan

Jones

Tann

2017

JGI

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Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

Abstract: corporations, social responsibility, corporate citizenship, motives, reputation, legitimacy, image, sustainability,

Cited by 279 publications

References 47 publications

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Competition and Cooperation in Economics and Business

An Analysis of Media Representation of the Australian Electronic Gaming Machine Industry

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