Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

Business Ethics for Business Sustainability in Muhammadiyah Hospital: Evidence From Ponorogo, Indonesia

“…Bronn and Cohen (2009) found three key questions when they presented the result of their exploratory research, conducted with managers from over 500 Norwegian companies, which examined corporate motives for engaging in social initiatives. First, what do managers in the sample see as the primary reasons for their company to engage in activities that benefit society?…”

“…Based on the findings of Bronn and Cohen (2009) and Graafland and Van de Ven (2016) we want to examine the relationship between business ethics and business sustainability in a hospital, which can then be synchronized with the findings of Marina and Wahjono (2013) by incorporating elements of the hospital's professional ethics, medical professional ethics, accounting professional ethics and Islamic business ethics as the shaper of the hospital's vision and mission. …”

“…Arguing that changing social values impose new demands on economic organizations, Businesses' engagement in social initiatives will become imperative for preserving social support in a "mature, global civilization" (Bronn & Cohen, 2009). The argument was based on the desire of the business community to be able to produce goods and services to make a profit in the longterm by strengthening the firms' public images (Davies, 2003).…”

Linking cause assessment, corporate philanthropy, and corporate reputation

“…In addition, enhanced corporate reputation is often stated as the main business goal of philanthropic programs (McKinsey 2008). While this indicates that a positive link between CP and corporate reputation is taken for granted by managers (Brønn and Vidaver-Cohen 2009) Companies invest in CP, prepare CSR reports, and communicate their efforts in the media. However, the fundamental question is whether these programs enhance reputation.…”

Cognitive Legitimacy, Resource Access, and Organizational Outcomes

“…These include corporate social responsibility programs, because they believe that they are a source of competitive advantage that will help them create new business opportunities, protect their company from regulation, or satisfy their shareholders (Bronn & Vidaver-Cohen, 2009). Pollack, Rutherford, & Nagy, (2012, p. 932) clearly state that "resources will be granted after legitimacy is achieved.…”