Corporate law and the rhetoric of choice

The narratives of fertility clinic’s websites in Spain

“…Scholars believe that framing in terms of choice can be a very persuasive and powerful tool to convince women, since it does not convey any obligation neither looks like an advertisement. However, there is always another choice if you don't like this one (Gill, 2007;Greenfield, 2009).…”

The Rhetoric of Choice and 21st-Century Feminism: Online Conversations About Work, Family, and Sarah Palin

“…Choice has a long history of use and draws from a philosophy of the ''consent of the governed'' and the mentality ''You don't like it? You can always choose to leave'' (Greenfield, 2009). Historically, use of the term was notably employed to oppose limits on choice in the Supreme Court's Lochner era, a 50-year period stretching from 1890 to the late 1930s in which the Court routinely struck down regulations on working conditions and wages.…”

“…The civil rights movement was in many ways concerned with enforcing the protection of choice through desegregation (Greenfield, 2009). Feminist activists developed the association between choice and abortion in the late 1960s, although choice was not the immediate banner term for the movement seeking to eliminate prohibitions on abortion.…”

“…Feminist issues have revolved around expanding and protecting the choices available to women (see Greenfield, 2009). The right to speak publicly, the right to vote, and the long and unresolved struggle to enact the Equal Rights Amendment make the connection between individual rights and a feminist agenda clear.…”