Corporate Image and the Degree of Elaboration Towards Preference in Islamic Banking

Osman, Ismah; Rosman, Herwina; Ahmad, Noryati; Mokhtar, Imani; Setapa, Fatimah; Ali, Husniyati

doi:10.1166/asl.2015.6177

Cited by 2 publications

(4 citation statements)

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“…Among others, institutions or products using Islamic brand are said to breathe with spiritual and religious values that are not incorporated in conventional brand (Alserhan 2010;Aoun & Tournois 2015;Maulan et al 2016;Wilson & Liu 2010). Other than the incorporation of shari'ah law in the products and services, values such as ethics and social responsibility are expected to be performed by institutions carrying Islamic brand (Maulan et al 2016;Osman et al 2015). Little studies however attempted to investigate the relationship between these spiritual aspects and the corporate brand image of the institutions.…”

Section: Discussionmentioning

confidence: 99%

“…With such move, customers will believe their involvement with the bank is not detrimental to their religion and their life in the hereafter. Emphasising on beliefs is very important as it is among the aspects that distinguishes the Islamic bank from its conventional competitors (Osman et al 2015).…”

Section: Discussionmentioning

confidence: 99%

“…Despite the importance of brand image, only a few studies are found to understand the corporate brand image of Islamic banking institutions (Al-Tamimi et al 2009;Fatema et al 2013;Osman et al 2015). Most of the works in this field tended to focus on either the emotional dimension of image, or the functional aspect influencing image.…”

Section: Introductionmentioning

confidence: 99%

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The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

2021

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Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventionalcounterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers' perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers' perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty.The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

2021

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“…In view of these, various studies have been conducted on the branding aspect of Islamic banks. In the context of corporate brand image, most of it has either focus on the functional attributes affecting image (Riyadi, 2019), or the emotional attributes related to image (Osman et al , 2015). However, in the context of Islamic brand, studies proposed that the image determinants are not limited to the functional and emotional components only.…”

Section: Introductionmentioning

confidence: 99%

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Hamid

Maulan

Jusoh³

2022

JIMA

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Purpose The purpose of this study is to empirically examine the antecedents and consequences of corporate brand image in the context of Islamic banks in Malaysia. The antecedents of corporate brand image are divided into three categories which are functional brand attribute, emotional brand attribute and spiritual brand attribute. The consequence of corporate brand image on the other hand is loyalty. Design/methodology/approach A self-administered survey was used to collect data from experienced Islamic banking customers. A total of 281 questionnaires were analysed using Partial Least Square-Structural Equation Modeling. Findings This study found a significant relationship between some aspects of the brand attributes and corporate brand image. Corporate brand image, in turn, influences customer loyalty. Research limitations/implications These findings contribute to the understanding that in the context of Islamic banks, the corporate brand image is not only influenced by the functional and emotional aspects, but also the spiritual aspect especially factors related to beliefs. Practically, this study provides insight to the management on the aspects valued by customers in regards to their bank, which could be used to guide Islamic bank positioning strategy. Originality/value The concept of corporate brand image has been explored from the perspective of functional and emotional aspects only. This study offers a new attribute influencing corporate brand image in the Islamic banking context, which is the spiritual brand attribute.

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Corporate Image and the Degree of Elaboration Towards Preference in Islamic Banking

Cited by 2 publications

References 0 publications

The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

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