Corporate Identity: Identifying Dominant Elements in CI Models

Abstract

Over the vast discourse on corporate identity (CI), several CI models have been proposedeach with their respective elements, theoretical and empirical justifications for incorporating the corporate identity elements. These justifications are at the centre of where various scholars differ in the corporate identity debate. These dissenting positions notwithstanding, there are assenting points in the corporate identity debate. In an attempt to probe these areas, the authors re-examined the corporate identity debates and identified six critical CI models between 1995 and 2003. The cross-section of corporate identity elements from the models reviewed, revealed that six out of eight critical CI elements identified, attained a high level of agreement across corporate identity scholars. Finally, the authors recommend that further

Narratives of Social Actors on School Identity, Structured Practices and Teacher Retention: A Basis for Informed School Management Decision-Making

“…(Giola, Schultz & Corley, 2000). The practitioners' definitions of corporate identity tend to focus on the more tangible aspects of identity, particularly those that are relatively easy to manage such as the visual aspects (Mohammad, Bakar, Halim & Ismael, 2014) and the 'the explicit management of all the ways in which the organization presents itself through experiences and perceptions (Iyamabu, Owolawi, Otubanjo, Olutayo & Balogun, 2013). Balmer (1998) examined the history of the growing field of corporate identity and outlined an emerging consensus on three distinguishing features of corporate identity.…”