Corporate Governance

Abstract

This entry discusses why, in the contemporary business environment, an integrative approach to strategic communication management has to include a corporate governance perspective. Apart from wealth and value creation, corporate governance is also concerned with building and maintaining the relationship between the organization and its stakeholders. It can therefore be said that the two functions complement one another. Today's firms are expected to be virtuous—they are called upon to be socially responsible and to act as corporate citizens. Corporate governance therefore provides an ideal context for being virtuous and for practicing ethical strategic communication to the benefit of all parties concerned. In this way it also assists with building a good corporate reputation in its efforts to create intangible value.