“…Moreover, while some previous work has viewed entrepreneurship as a strategic activity at the level of the family firm (Bettinelli et al, 2017; Clinton et al, 2018; Nordqvist & Melin, 2010), the insights of our study show that this view is frequently not the case. In line with prior exploratory research (Minola et al, 2021; Zellweger, Nason, et al, 2012), we propose that entrepreneurship is not solely at the level of the firm and centered around one core business (an existing family firm), which is passed on from one generation to the next. Rather, it seems that many family ventures are the result of informal, autonomous bottom-up entrepreneurial activity (Burgelman, 1983a, 1983b, 1983c, 1984).…”