Corporate decisions on LGBT friendliness: a multi-level approach

Abstract

PurposeThis research investigates how and why firms adopt inclusive diversity activities, identifying the mechanisms behind firms involved in lesbian, gay, bisexual and transgender (LGBT)–friendly pursuits. By integrating resource dependence theory, institutional theory and stakeholder theory, the authors argue that a firm's LGBT friendliness is affected by marketing orientation and the external political environment.Design/methodology/approachThis study uses the Corporate Equality Index, as reported by the Human Rights Campaign, of 460 (1,540 firm-year observations) firms in the United States between 2006 and 2019.FindingsThis study finds a significant, positive relationship between a firm's marketing orientation and LGBT-friendly activities. This research also determines that this relationship is weakened by state-level diversity policies and strengthened by country-level political uncertainty.Originality/valueThe study results provide unique theoretical and practical implications for the debate on inclusive corporate policy in similar global markets.

Organizational factors determining LGBT disclosure: an analysis of the Brazilian context

“…Implementing anti-discrimination policies has brought socioeconomic and strategic benefits, with increased talent pool and organizational diversity (Hossain et al, 2020;Parizek and Evangelinos, 2021). The discussion about LGBT in corporate environments has been developed predominantly in developed contexts (Choi et al, 2023). Thus, research in other geopolitical contexts may present different arguments and perspectives.…”

“…, 2020; Parizek and Evangelinos, 2021). The discussion about LGBT in corporate environments has been developed predominantly in developed contexts (Choi et al. , 2023).…”