Corporate Culture in the Formation of the Value and Information Space of the City and the Company
N. V. Grishanin,
Ya. V. Minevich,
A. S. Merkusheva
Abstract:Rulers and citizens have been engaged in the formation of the popularity of the territory since ancient times. Everyone was well aware of the unique healing springs, mud hospitals, resorts, temples and monasteries, trading cities to which tourists, merchants, and pilgrims aspired. In fact, these were the first territorial brands that bring territories and the population living on them a good income and distinguish them from a number of other territories. The formation of cultural brands of territories is assoc… Show more
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