1998
DOI: 10.1177/000765039803700205
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Corporate Community Relations in the 1990s: A Study in Transformation

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Cited by 50 publications
(34 citation statements)
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“…For instance, within hours of the 2001 World Trade Center attacks in New York, many major corporations such as GE, Microsoft, Pfizer and Daimler Chrysler each pledged $10 million to help the victims [70]. Altman [71] proposes that many firms are reorienting their corporate community relations to fit broader strategic goals. Community investments are often targeted at suitable recipients, based on their potential to enhance the competitiveness and reputation of the firms [72].…”
Section: Community Investment (Corporate Philanthropy) and Firm Valuementioning
confidence: 99%
“…For instance, within hours of the 2001 World Trade Center attacks in New York, many major corporations such as GE, Microsoft, Pfizer and Daimler Chrysler each pledged $10 million to help the victims [70]. Altman [71] proposes that many firms are reorienting their corporate community relations to fit broader strategic goals. Community investments are often targeted at suitable recipients, based on their potential to enhance the competitiveness and reputation of the firms [72].…”
Section: Community Investment (Corporate Philanthropy) and Firm Valuementioning
confidence: 99%
“…Orlitzky et al (2003) find a positive relationship between corporate community involvement and financial performance. Altman (1998) and Saiia et al (2003) find that corporate community involvement is strategic, and undertaken to enhance financial success. Levy and Shatto (1980), Fry et al (1982), Useem (1988), File and Prince (1998) and Brammer and Millington (2005) find that corporate community involvement is underpinned, at least in part, by public relations motives which may indirectly benefit financial performance.…”
Section: Corporate Responsibilitymentioning
confidence: 99%
“…Donaldson and Preston (1995) state, "Corporations practicing stakeholder management will, other things being equal, be relatively successful in conventional performance terms" (p. 67). Altman (1998) finds that many "executives believe that community involvement is a business imperative, often creating a competitive advantage" (p. 222). Despite such claims, the purported relationship is largely unsupported by empirical results.…”
Section: The Stakeholder Argumentmentioning
confidence: 99%