Corporate communications, identity and image: A research agenda

Karaosmanoğlu, Elif; Melewar, T.C.

doi:10.1057/palgrave.bm.2550060

Cited by 70 publications

(50 citation statements)

References 49 publications

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“…In this sense, many studies show that the delivery of an attractive corporate identity influences consumers' image perceptions and also determines their relationship with the company (Dowling 1994;Dutton and Dukerich 1991;Karaosmanoglu and Melewar 2006; van Riel 1995). Thus, the study of corporate identity is extremely important and has attracted increasing interest from scholars and practitioners, due to its potential strategic value for companies ).…”

Section: Introductionmentioning

confidence: 97%

“…Taking into account the close relationship between identity and image (Christensen and Askegaard 2001; Karaosmanoglu and Melewar 2006), this situation encourages researchers to question the definition of corporate identity while at the same time pointing out possible mistakes in its communication to stakeholders. Accordingly, further research to these topics is a valuable contribution to a better understanding of the banking services industry, with direct implications for management.…”

Section: Introductionmentioning

confidence: 98%

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The Role of CSR in the Corporate Identity of Banking Service Providers

2011

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The study here is a qualitative research based on multiple case studies of banking service providers to analyze the role of corporate social responsibility (CSR) in the definition of the corporate identity of these kinds of organizations. The results show that, although companies increasingly integrate CSR into their business strategies, there are some aspects of its management such as its communication or the measurement of its results that detract from its success. These results have important implications for those managers pursuing an effective management of CSR policies and strategies in their organizations, especially as the information comes from 6 of the biggest and most important banking institutions in a European country, with a declared assets (loans) volume which represents 62.75% of the total assets in the national banking industry, and thus largely representing the possible heterogeneity of the market in terms of company size, location, legal status, and management styles.

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Section: Introductionmentioning

confidence: 97%

Section: Introductionmentioning

confidence: 98%

The Role of CSR in the Corporate Identity of Banking Service Providers

2011

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“…Corporate reputation is built over time (historical component), which gives the concept a relatively more stable and enduring nature than image. Both concepts are interrelated, where corporate reputation has been conceptualised as the accumulation of images over the years (Gotsi & Wilson, 2001, Mahon, 2002 (Fombrun, 1996, Bromley, 2000, Mahon, 2002, Prado, 2008 (Bromley, 2000, Karaosmanoglu & Melewar, 2006. Corporate reputation takes place when compared to a certain standard (can be against other firms in the industry) to determine the organization's relative position and general appeal (Deephouse & Carter, 2005) helping it measure its performance from an outside perception (Sarstedt & Schloderer, 2010).…”

Section: Definition Of Corporate Reputationmentioning

confidence: 99%

A new approach for measuring corporate reputation

Bahamonde²,

2014

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This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indicator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren't necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimensions involved of this key asset are also referenced.

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“…Hal itu merupakan hasil dari interaksi keyakinan, ide-ide, perasaan, dan kesan tentang perusahaan pada waktu tertentu (Karaosmanoglu dan Melewar, 2006). UMKM pada umumnya dan usaha bidang seni dan kerajinan khususnya, mampu membangun citra positif dan menggunakan reputasi kreatif mereka untuk tumbuh dengan sukses di pasar domestik dan internasional (Fillis, 2003).…”

Section: Identitas Perusahaanunclassified

“…Studi yang dilakukan oleh Melewar dan Karaosmanoglu (2006) menunjukkan ada manfaat yang cukup besar yang bisa diperoleh dari mengembangkan identitas perusahaan antara lain motivasi karyawan, meningkatkan loyalitas pelanggan, dan membawa investasi bagi perusahaan. Dengan demikian, tujuan studi eksploratif ini adalah membangun identitas visual dan media promosi untuk J-Project agar nilai dan semangat dari J-Project yang ingin memperkenalkan olah raga sepeda tersampaikan ke masyarakat luas, dan juga masyarakat lebih mencintai produk dalam negeri.…”

Section: Identitas Perusahaanunclassified

Membangun Identitas Visual Untuk Media Promosi Usaha Mikro Kecil Dan Menengah

Prawita

Swasty

Aditia

2017

sostek

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ABSTRAKSeperti kebanyakan Usaha Mikro Kecil Menengah (UMKM), J-Project yang bergerak di bidang perlengkapan sepeda belum memiliki identitas visual dan media promosi yang tepat. Ini menyebabkan sulitnya membangun kesadaran merek serta mempromosikan UMKM tersebut. Untuk meningkatkan daya saing industri, perancangan identitas visual dan media promosi yang tepat sangat diperlukan. Metode yang digunakan adalah studi pustaka, observasi dengan mengamati persaingan industri, kuesioner yang disebar kepada 100 orang komunitas sepeda di Bandung, serta wawancara pada pelaku bisnis. Landasan teori yang digunakan adalah teori pemasaran, teori merek, teori perancangan visual, dan teori identitas perusahaan. Bentuk perancangannya meliputi identitas visual (logogram) dan beberapa media promosi untuk menunjang daya saing J-Project seperti poster, brosur, x-banner, website, dan media sosial lainnya. Logogram memiliki makna bahwa J-Project merupakan UMKM yang ingin tumbuh dan berkembang bersama komunitas dengan semangat dan sportivitas yang tinggi. Dengan identitas visual yang baru, J-Project ingin menyampaikan kepada masyarakat luas bahwa bersepeda merupakan salah satu alternatif olah raga yang cukup murah dan mudah. Kata kunci: identitas visual, logo, media promosi ABSTRACT Like most Micro, Small and Medium Enterprises (SMEs), J-Project specialized in bicycle equipment has not yet had a proper visual identity and promotion media. This makes it difficult to build brand awareness and promoting the SME. To increase competitiveness in industry, designing the proper visual identity and promotion media is

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Corporate communications, identity and image: A research agenda

Cited by 70 publications

References 49 publications

The Role of CSR in the Corporate Identity of Banking Service Providers

The Role of CSR in the Corporate Identity of Banking Service Providers

A new approach for measuring corporate reputation

Membangun Identitas Visual Untuk Media Promosi Usaha Mikro Kecil Dan Menengah

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