“…Current financial condition of the customer who demands AM machines or products and services based on AM (Willard and Cooper, 1985) Market demand Customers' current and forecasted demand (Dedehayir et al, 2017) Customer installed base (previous, current, potential) Number of units in which the innovation was in use (previous), is in use (current) or will potentially be in use (potential) (Greenstein, 1993) Intended frequency of use Rate at which the product is planned to be used (Steenhuis and Pretorius, 2016) Innovation characteristics (innovation itself) Relative technological performance Comparison of the product's characteristics to other alternative's characteristics (Schumpeter, 1934), for example, in terms of reliability, defect rate or ease of use (Baumers, Tuck, et al, 2016 Availability of goods and services that are consumed together with the innovation (e.g. metal powders) (Teece, 1986) Innovator characteristics (supply-side) Financial strength Financial means that are at the disposal of organization to support the innovation, both current and prospective financial means (Willard and Cooper, 1985) Brand reputation and credibility Trust in the brand, benefits for society and potential threats (Corkindale and Belder, 2009) Operational supremacy Innovator's effectiveness in exploiting its resources relative to the effectiveness of the competitors (Schilling, 2002)…”