Corporate Brand Image of Islamic Bank in Malaysia: Antecedents and Consequence

Hamid, Siti Ngayesah Ab; Jusoh, Wan Jamaliah Wan; Maulan, Suharni

doi:10.32890/ijms.27.1.2020.7524

Cited by 6 publications

(5 citation statements)

References 70 publications

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“…Within this cluster of research, various studies explore the impact of bank image on the intention to use Fintech services (Ab Hamid et al ., 2020; Rahi et al ., 2020; Liu et al ., 2023), the relevance of green banking practices on establishing a green image (Alshebami, 2021), and the effects of image, brand, and quality on customer loyalty within Sharia or Islamic banks (Amin et al ., 2013; Riyadi, 2021; Ab Hamid et al ., 2023).…”

Section: Cluster Analysismentioning

confidence: 99%

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Assessing the evolution of banking reputation literature: a bibliometric analysis

Carè,

Fatima,

Lèvy

2024

IJBM

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PurposeThe concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it affects trust, credibility and stakeholders' perceptions. However, understanding and managing reputation in the banking sector involves several challenges. This study aims to analyze the field of banking reputation research through bibliometric analysis.Design/methodology/approachIt explores the evolution of research in this area, identifies key journals, articles and authors, examines the main research streams, and identifies research fronts and opportunities for future advancement.FindingsThe findings reveal that banking reputation research has evolved over time, with multiple perspectives and viewpoints. Key journals and authors in the field are identified, and leading research streams are highlighted. The study also uncovers the conceptual and intellectual structure of the research domain, providing insights into the complex and multidimensional nature of banking reputation. Furthermore, the study emphasizes the importance of corporate social responsibility, sustainability practices and gender diversity in shaping a bank’s reputation. These factors play a significant role in attracting and retaining customers, accessing financial markets and securing funding.Research limitations/implicationsThe results contribute to the existing body of knowledge and provide researchers and practitioners with valuable insights for further exploration.Originality/valueThe paper concludes by outlining potential avenues for future research in the field of banking reputation.

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Section: Cluster Analysismentioning

confidence: 99%

“…see Abd-El-Salam et al ., 2013) by considering it a significant predictor of customers’ behavioral intentions (Ryu et al ., 2012) or explained it by focusing specifically on financial institutions (such as bank image) (e.g. see Bravo et al ., 2009; Hamid et al ., 2020; Warsito et al ., 2022).…”

Section: Cluster Analysismentioning

confidence: 99%

Assessing the evolution of banking reputation literature: a bibliometric analysis

Carè,

Fatima,

Lèvy

2024

IJBM

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“…Based on the above concerns, consumer evaluations will be positive when CSR activities are consistent because it reduces the efforts of consumers in searching for additional information. Word-of-mouth and word of mouse play a significant role in influencing the image compared to the Islamic bank communication (Hamid et al, 2020). How CSR can become a technique to establish trust, redress name and restore brand reputation have not been adequately explored.…”

Section: Figurementioning

confidence: 99%

Establishing Consumer Trust in Corporate Social Responsibility of Islamic Banks

Khan

2021

International Journal of Management Studies

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In recent years, corporate social responsibility (CSR) has become a vital component and mainstream approach to business, with much attention devoted to the implications of CSR policies and practices. Yet firms still diffuse CSR initiatives without fully understanding the well-being of their stakeholders and the reactions towards the firm. The success of CSR can be determined by understanding consumer behaviours, thoughts, beliefs, attitudes, and experiences. In the case of Islamic banking, a sceptical attitude and atmosphere of distrust has prevailed because consumers are unable to distinguish between Islamic and conventional banking products and systems, and struggle to find effective CSR outcomes through Islamic banks. In a competitive environment where CSR differentiation and credibility are ongoing challenges, this research poses a fundamental question on what should constitute a CSR strategy of Islamic banks to develop trust. Using a general inductive qualitative approach, pertinent issues related to CSR and Islamic banks were extracted from 75 existing articles, to propose a framework using Quranic terms (ikhlas, istiqama, ta’awaun, tazkiya) to construct a favourable image of Islamic banks and CSR initiatives. The research findings suggest that this framework is capable of tackling consumers’ negative attitude and scepticism of Islamic banks and CSR activities.

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“…Therefore, customers’ perceptions of a bank and its attributes as brand image consists of sum associations inside the mind that has some classical effects including satisfaction (Rahi et al , 2020), intention to use (Awan et al , 2018), selection (Narteh and Braimah, 2019) and more importantly it is considered as relational partner (Fournier, 1998). Literature review in bank marketing studies revealed that researchers applied four terminological definition of image namely bank image (Yavas and Shemwell, 1996), brand image (Pinar et al , 2016), corporate image (Omoregie et al , 2019; Iqbal et al , 2018) and corporate brand image (Ab Hamid et al , 2020). However, all mentioned nominal concepts could refer to a more general concept (bank image) due to the fact that researchers have a tendency to use them interchangeably (Bravo et al , 2012) and to use Brand as Company metaphor (De Chernatony, 2010, p. 35).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The image and customer well-being stems from banking activities

Eshaghi

Ranjbarian

Ansari

2021

JIMA

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Purpose This study, by applying psychological life-space theory, aims to identify the role of banking activities in customers’ well-being. Design/methodology/approach Following a quantitative approach, a two-stage method of structural equation modelling was used to test the hypotheses. Through a close-ended questionnaire, data were obtained from banks’ customers. A partial least squares regression was used to test both inner and outer models. Sample power software was used to calculate the minimum sample size of the study. Findings A new variable namely customer well-being stems from banking activities identified which is assumed to be influenced by bank’s image, perceived value and aroused emotions. It was tested that word of mouth and bank’s marketing activities have impacts on the bank’s image. Moreover, by differentiating the images of different entities, it was proposed that comparative images could be considered as moderating variable. Furthermore, the mediating role of perceived value and aroused emotions are documented. Originality/value Applying psychological life-space theory, a new concept that is not limited to the financial aspect of well-being presented and tested. Although researchers in different filed of studies applied this theory, this is the first time that a study presents nominal and operational definitions of the role of banks in customers’ well-being. Moreover, for the first time in the bank marketing literature, images of different entities including consumer’s image, image of bank’s employee and image of bank’s competitors were separated and their causal relations were statistically tested.

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Corporate Brand Image of Islamic Bank in Malaysia: Antecedents and Consequence

Cited by 6 publications

References 70 publications

Assessing the evolution of banking reputation literature: a bibliometric analysis

Assessing the evolution of banking reputation literature: a bibliometric analysis

Establishing Consumer Trust in Corporate Social Responsibility of Islamic Banks

The image and customer well-being stems from banking activities

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