Although the series of Al 2 O 3 · xCr 2 O 3 compounds is a model system among mixed crystals the actual origin of the progressive color change from red to green upon increasing the chromium content is not clarified yet. It is shown in this work that such a color shift for x Ͻ 0.2 mainly comes from the reduction in the internal electric field, experienced by the CrO 6 9− complex, due to the progressive replacement of a close Al 3+ ion by Cr 3+ as a result of the electroneutrality principle. The proposed model accounts for the color shift along the whole series.In the search of materials displaying a particular property great attention is focused on the series of mixed crystals where the physico-chemical properties are modified by simply changing the composition even if the crystal structure is kept. 1-3 As an example, in the case of insulating solid solutions containing transition-metal cations such asor PbCrO 4 · xPbMoO 4 · yPbSO 4 the color dependence on the composition is used for preparing different inorganic pigments. 2,4-6 Although the change in a given property along a series of insulating mixed crystals is of interest for applications, the main origin of this fact is often not well established. This situation has already been encountered looking at the series of Al 2 O 3 · xCr 2 O 3 mixed crystals which has widely been investigated 5-7 and thus can be considered as a model system within the realm of insulating solid solutions. Although 50 years ago it was already established that in that series there is a progressive color change from red to green upon increasing the chromium content, 5 the actual origin of this shift is not understood yet. A similar color shift has also been observed along the series of MgAl 2 O 4 · xMgCr 2 O 4 and YAl 2 O 4 · xYCr 2 O 4 mixed crystals 5,6 where crystal structure is also kept.The present work deals with this unsolved problem. As a central issue we propose that the color change in the Al 2 O 3 · xCr 2 O 3 series is mainly related to the electroneutrality principle by Pauling for a transition-metal complex, 8 stating that the total charge of the transition-metal cation in the complex is nearly zero.The color of Cr 3+ -based gemstones, as ruby ͑Al 2 O 3 :Cr 3+ ͒, emerald ͑Be 3 Si 6 Al 2 O 18 :Cr 3+ ͒, or chromium spinel ͑MgAl 2 O 4 :Cr 3+ ͒, is essentially governed by the energy of the first spin allowed 4 A 2g ͑t 2g 3 ͒ → 4 T 2g ͑t 2g 2 e g ͒ transition of the CrO 6 9− complex, which is just equal to the cubic field splitting parameter, 10Dq. 9 Therefore, within the widely used ligand field theory, the color shift in Al 2 O 3 · xCr 2 O 3 mixed crystals can be ascribed to an increase in the mean Cr 3+ -O 2− distance, R, in the complex that it is well known to produce a reduction in the 10Dq value. 10-12 However, recent extended x-ray absorption fine structure ͑EXAFS͒ data on the series of Al 2 O 3 · xCr 2 O 3 crystals 13 cast serious doubts on this traditional interpretation. Indeed such measurements reveal that R experiences an increase of only 0.75% on passing from ruby ͑R...