Coordinating Digital Content Generation

Ivarsson, Frida; Selander, Lisen

doi:10.24251/hicss.2021.705

Cited by 3 publications

(2 citation statements)

References 33 publications

(79 reference statements)

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“…They respond to comments, engage in discussions, and provide polite responses to their followers. Consistency in spreading positive messages, as well as informative and inspirational content, has also helped strengthen their relationship with followers and build a close-knit community (Ivarsson & Selander, 2021).…”

Section: A Sharementioning

confidence: 99%

Social media management strategy of Instagram @Lpomuhammadiyah in boosting engagement

Rahayu Putri,

Junaedi

2023

Sylection.

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@Lpomuhammadiyah is official Instragram account of Sport Development Institute of Muhammadiyah Central Board. This research concerns social media management strategies for the Instagram account @Lpomuhammadiyah to increase engagement. This research is motivated by the high interest of the wider community who want to know about sports development that aligns with Islamic values and Muhammadiyah teachings. This research aims to determine how the social media management strategy for the @Lpomuhammadiyah Instagram account increases engagement. The theoretical framework researchers use in this research is The Circular Model of Some, divided into four aspects: Share, Optimize, Manage, and Engage. The research method used in this research is qualitative descriptive research with a case study approach. The data sources for this research come from observations, documentation and interviews with several related informants. In conducting data validity tests, this research uses source triangulation techniques, namely data collection techniques by comparing/checking back the validity of the information obtained by comparing the results of interviews with observations made. This research shows that the social media management strategy for the @Lpomuhammadiyah Instagram account is quite effective as LPO PP Muhammadiyah has implemented the theory used. In all social media management processes related to LPO PP Muhammadiyah, it also involves itself with its followers, namely by utilizing the features on Instagram as one of the attractions of LPO PP Muhamamdiyah itself. @Lpomuhammadiyah's Instagram management is constructive in establishing closeness with followers and, of course, can increase @Lpomuhammadiyah's Instagram engagement.

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Section: A Sharementioning

confidence: 99%

Social media management strategy of Instagram @Lpomuhammadiyah in boosting engagement

Rahayu Putri,

Junaedi

2023

Sylection.

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“…Further research by Zuhri & Christiani (2019) explains that the Instagram account @Koperjas has its own way of creating interesting promotions about their account on Instagram by creating content every week about the activities they do regularly, such as documenting these activities, then uploading them on Instagram by providing an interesting caption to attract the attention of the audience who view their Instagram account (Ivarsson & Selander, 2021). Apart from that, the @Koperjas account also uses SDA which really understands and understands Instagram as a promotional medium for the @Koperjas account so that their promotion runs well.…”

Section: Introductionmentioning

confidence: 99%

Media management in the use of social media for the official account of “Buku Untuk Papua”

Febrianto,

Sukmono

2023

Sylection.

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Many people currently consider the establishment and growth of the internet, which frequently goes unrecognized, to be a crucial requirement. Non-governmental organizations (NGOs) in Papua are using it to enhance education, notably in the area of literacy, because of how easily it makes information delivery and community involvement possible. The "Buku Untuk Papua" (Books for Papua) community is one such group that is utilizing the advancement of the internet. Understanding how Buku Untuk Papua media management manages social media in Papua is the goal of this study. It is clear from the research and analysis that the Buku Untuk Papua group administers their Instagram social media account well. Management theory is used by the team behind Buku Untuk Papua's official Instagram account, taking into consideration phases including planning, organizing, acting, controlling, and assessing. This descriptive qualitative investigation concludes that everything posted on the official Buku Untuk Papua Instagram account was carefully thought out. In order to maintain consistency in content development and grow their fan base, they have devised tactics and principles. They have a well-organized structure. Additionally, they practice tight control and communicate frequently with their followers via Instagram direct messages, comments on posts, and Instagram Stories. To increase the audience for their material, they consistently undertake in-depth reviews as part of account management. They can evaluate the success of their plans and tactics in a thorough manner due to this constant evaluation.

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