Coordinating a Green Agri-Food Supply Chain with Revenue-Sharing Contracts Considering Retailers’ Green Marketing Efforts

Cui, Li; Guo, Shuaicheng; Zhang, Hao

doi:10.3390/su12041289

Cited by 32 publications

(24 citation statements)

References 50 publications

(59 reference statements)

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“…Some studies focused on GSCM under the capital constraint without considering green marketing efforts [5,48,52,53]. Meanwhile, some other studies discussed green marketing efforts without paying attention to retailers' capital constraints [9,16]. This paper's research contents are compared with the existing research results, as shown in Table 1.…”

Section: Gsc Financing With Capital Constraintmentioning

confidence: 99%

“…Green marketing originates from developed countries' environmental protection regulations and policies in Europe and America for various industries. At present, it has been confirmed that green marketing plays a crucial role in promoting green products to achieve green supply chain (GSC) sustainability [9]. From the perspective of environmental 1.…”

Section: Introductionmentioning

confidence: 97%

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Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

et al. 2021

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The purpose of this research is to examine the green supply chain (GSC) financing decisions of manufacturers and capital-constrained retailers in order to establish a Stackelberg game model under decentralized and centralized decision-making. This paper studies the influence of retailers’ choice of trade credit or bank loan financing strategy on a GSC’s performance and analyzes their decision-making tendency. The results show that manufacturers should provide trade credit and participate in retailers’ financing decisions to avoid double marginal effects under both centralized and decentralized decision-making. Interestingly, the optimal value of green marketing effort and retailer order quantity was twice as high as the decentralized under the centralized decision, indicating that the centralized decision could better improve GSC’s financing efficiency. Especially when the trade credit financing strategy is feasible, this effect is more significant. Finally, the outcomes are verified through numerical simulation, which references GSC practitioners in management decisions.

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Section: Gsc Financing With Capital Constraintmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 97%

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

et al. 2021

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“…In this paper, we first constructed Stackelberg game models for a low-carbon supply chain, which consists of one manufacturer (leader) and one capital-constrained retailer(follower), similar to the application of this model in previous studies [ 37 , 38 , 39 , 40 ]. Currently, the manufacturer is adopting innovative and environmentally friendly technologies to produce low-carbon products to reduce carbon emissions, the retailer is ordering low-carbon products and promoting them in the market, and consumers are becoming more environmentally aware and they prefer low-carbon products.…”

Section: Problem Description and Assumptionsmentioning

confidence: 99%

“…This is a two-echelon Stackelberg problem and we solve it by the inverse induction method, like the research conducted by [ 6 , 39 ]. First, the manufacturer uses the retailer’s optimal response function to determine the wholesale price and level of carbon emissions reduction efforts; then, the retailer determines the retail price according to the manufacturer’s decision.…”

Section: Low-carbon Supply Chain Financing Strategiesmentioning

confidence: 99%

The Impact of Equity Financing on the Performance of Capital-Constrained Supply Chain under Consumers’ Low-Carbon Preference

Zhang

Xiu

Shahzad

et al. 2021

IJERPH

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The reduction in carbon emissions by industrial enterprises is an important means for promoting environmental protection and achieving sustainable development. To determine the impact of carbon emissions reduction on supply chain operation and financing decision-making, in this study we designed three financing strategies, i.e., bank loan financing, equity financing, and hybrid financing (a combination of bank loan financing and equity financing), for a manufacturer (leader) and a low-carbon supply chain composed of a capital-constrained retailer, constructed Stackelberg game models, solved the equilibrium results under each financing strategy using the reverse recursion method, and revealed the financing preference of the supply chain member companies through comparative analysis. The results showed that the increase in the consumers’ low-carbon preference and equity financing ratio have positive impacts on supply chain equilibrium, a result that is opposite that for the impact of the interest rate of bank loan financing; additionally, the abovementioned three factors jointly determine the profit of the manufacturer of the low-carbon supply chain, while the retailer’s profit is affected by the equity dividend ratio. Finally, we present the conditions for the financing preference of the manufacturer and the retailer. The findings of this study can provide references for low-carbon supply chain companies to make appropriate management decisions.

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“…As an important indicator of the quality of fresh produce, freshness preservation also influences the quality of agri-foods and revenue of participants [33]. When consumers have increased sensitivity in high-level green agri-foods, members of the supply chain are willing to participate in coordination [34]. These studies mostly aim at maximizing the benefit of the members of the agri-food supply chain and obtaining optimal pricing, investment, and revenue coordination mechanisms [35][36][37].…”

Section: Relevant Literature Reviewmentioning

confidence: 99%

Quality Decision-Making Behavior of Bodies Participating in the Agri-Foods E-Supply Chain

Panqian

2020

Sustainability

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The quality of agri-foods in e-supply chains confronts more threats than that in the traditional agri-food supply chain. However, most of the existing studies focusing on the quality problems of fresh agri-products are mainly cases studies and statistical analyses, and they do not take into account the farmers’ willingness to comply with safe agri-food supply procedures. To solve the supply quality problems of fresh agri-foods and help participators make a better choice, the decision-making behavior on the supply quality of agri-foods in the e-supply chain was deeply studied in this paper using game theory. Some factors related to the decision behavior of the supply chain were analyzed, including the supervision intension of the government, the rights protection consciousness of consumers, and the intensity of punishment for poor-quality agri-foods. These factors have an important influence on the farmers’ willingness to provide high-quality products and e-business’ probability of inspection. Compared with three different decision models of agri-food e-supply chains, the results show that the decentralized decision model is better than the centralized model from the view of quality protection. The behavior of members of the supply chain is as follows: the farmers’ willingness to supply high-quality agri-foods increases with the increase in the consumers’ consciousness of their rights and the government’s supervision intensity. The “experience deviation” phenomenon also occurs when a new e-business makes a decision about its quality inspection behavior in this e-supply chain where the quality information is traceable. As such, e-business enterprises should reduce their quality inspection behavior based on the increase in the government’s supervision intensity. This happens to be opposite to the traditional experience where quality information is not traceable. This study not only extends the research framework of the novel electronic supply chain, but also provides a certain reference for the subsequent research and e-business practices of fresh produce in developing countries.

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Coordinating a Green Agri-Food Supply Chain with Revenue-Sharing Contracts Considering Retailers’ Green Marketing Efforts

Cited by 32 publications

References 50 publications

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

The Impact of Equity Financing on the Performance of Capital-Constrained Supply Chain under Consumers’ Low-Carbon Preference

Quality Decision-Making Behavior of Bodies Participating in the Agri-Foods E-Supply Chain

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