“…9,10,[18][19][20] In this context, the best molecular strategy seems to be related to achieving the intramolecular cooperative effect, which allows maximum electronic coupling among the branches. 3,[21][22][23][24][25] Thus, multipolar electronic effects can arise via intramolecular charge transfer (ICT), generating, in most cases, an exponential enhancement of the 2PA cross-section as a function of the molecular shape. Other molecular designs include increasing the p-conjugation length, [26][27][28][29][30][31] adding electron-withdrawing and acceptor groups onto the p-conjugated bridge, 24,32 modification from the ortho to para or meta position groups, 33 and so on, generating only dipolar effects.…”