2023
DOI: 10.1016/j.jhtm.2022.11.005
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Cooking up food memories: A taste of intangible cultural heritage

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Cited by 15 publications
(9 citation statements)
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References 58 publications
(114 reference statements)
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“…Moreover, the ordinary or extraordinary nature of customer–actor dyadic experiences is what determines the generation of service experience and MCE at the ecosystem level. All the customer’s dyadic interactions in the network can generate ordinary and extraordinary experiences, but the latter have more capacity to impact MCE at the aggregate level (Moliner et al , 2023; Lee, 2023). In contrast, ordinary dyadic experiences are the main generators of the service ecosystem experience at the aggregate level.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Moreover, the ordinary or extraordinary nature of customer–actor dyadic experiences is what determines the generation of service experience and MCE at the ecosystem level. All the customer’s dyadic interactions in the network can generate ordinary and extraordinary experiences, but the latter have more capacity to impact MCE at the aggregate level (Moliner et al , 2023; Lee, 2023). In contrast, ordinary dyadic experiences are the main generators of the service ecosystem experience at the aggregate level.…”
Section: Resultsmentioning
confidence: 99%
“…Secondly, extraordinary experiences should be promoted in service ecosystems. If a service ecosystem is to generate memorable experiences, it must look for novelty, authenticity, differentiation and exceptionality, which are the ideal characteristics for generating a memory with a rich phenomenology in the brain (Stone et al , 2017; Lee, 2023). For MCE to flourish, there must be novel, multisensory and hedonic aspects that generate affective emotions and connect with the consumer’s ambitions, beliefs, values and/or feelings (Prentice et al , 2022; Roggeveen and Rosengren, 2022).…”
Section: Discussionmentioning
confidence: 99%
“…Desse modo, a memória, intimamente ligada à experiência, evidencia-se como um conceito transversal que enriquece a compreensão da identidade cultural e social em festivais. Intrinsecamente associada a experiências, que engajam os indivíduos em níveis emocional, físico, intelectual ou espiritual, são fundamentais para criar impressões memoráveis, emergindo memórias passadas, ao mesmo tempo que criam novas memórias, sendo estas últimas, quando significativas, armazenadas como percepções de experiência transformadas, ricas, complexas e multivariadas (Chan, 2010;Jepson et al, 2019;Booth & Cameron, 2020;Lee, 2023). Com efeito, compreender a interação entre experiência, memória e identidade é pertinente para aprimorar a segmentação do público-alvo e para a concepção de festivais que não apenas ressoam com o público presente, mas também geram um impacto duradouro que transcende o evento em si (Yan & Halpenny, 2019;Wood, Kinnunen, Moss & Li, 2024).…”
Section: Identidade Cultural E Social Em Festivaisunclassified
“…Portanto, é importante destacar que os "Defensores Apaixonados" do Cluster 3 demonstraram perspectivas positivistas ao concordar que o festival aumenta o orgulho local e contribui para diversificar as opções de entretenimento na região, alinhando-se à ideia de que eventos culturais promovem o bem-estar social. Esse resultado salienta o engajamento dos visitantes na segmentação de mercado, desenvolvendo conexões emocionais e afetivas duradouras(Li et al, 2020;Mandapuram et al, 2020;Lee &…”
unclassified
“…It encompasses not only the act of cooking and eating, but also the opportunity to learn about and explore different cultures and traditions through food (Counihan & Van Esterik, 2013;Long, 2004). Culinary loving tourists travel to taste, cook, and write about food to understand its history, science and art as well as to preserve and evolve culinary heritage worldwide (Lee, 2023;Kovalenko et al, 2023). The World Forum on Gastronomy Tourism, organized by the UNWTO, promotes gastronomy tourism as a driver for destination development.…”
Section: Introductionmentioning
confidence: 99%