Logical analysis of data (LAD) is a special data analysis methodology which combines ideas and concepts from optimization, combinatorics, and Boolean functions. The central concept in LAD is that of patterns, or rules, which were found to play a critical role in classification, ranked regression, clustering, detection of subclasses, feature selection and other problems. The research area of LAD was defined and initiated by Peter L. Hammer, who was the catalyst of the LAD oriented research for decades, and whose consistent vision and efforts helped the methodology to move from theory to data analysis applications, to achieve maturity and to be successful in many medical, industrial and economics case studies. This overview presents some of the basic aspects of LAD, from the definition of the main concepts to the efficient algorithms for pattern generation, and from the complexity