Conversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors**

Hurst, Jessica L.; Niehm, Linda S.; Park, Sunhee

doi:10.1080/20932685.2010.10593062

Cited by 3 publications

(1 citation statement)

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“…Instead, they suggested that researchers, who are interested in motivations, should develop motivational structures and benefit structures independently in separate factor analyses. Because of the study of tourism and shopping tends to use local variable context and gather the subjects from the study of travel motivation with characteristic of the destination from Frochot (2005) in Scotland, Royo-Vela (2009), Molera and Albaladejo (2007) and Perales (2002) in Spain, Kastenholz, Davis, and Paul (1999) in Portugal and Pesonen, Komppula, and Laukkanen (2009) in Finland, and the literature review of Hurst, Niehm, and Park (2010) based on earlier literature shows that tourists have several similarities: They are most often motivated by opportunities to learn and explore nature or different cultures, participate in outdoor activities, and search for peace and solitude. They may expect family togetherness, peace and quietness, a friendly reception, a change from their routine and good food.…”

Section: Tourism and Tourist Shoppingmentioning

confidence: 99%

Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand

Marangkun¹,

Thipjumnong²

2018

JTHM

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Tourism is an important industry to generate the income to Thailand. The local authorities try to motivate people to travel to the tourist attractions for tourism and shopping. Shopping is a popular tourist activity, especially purchasing the souvenir in tourist attractions to remind them of the memory of the place they used to visit. This study aims to identify the travel motivation of the domestic tourists to visit the destination, to examine the shopping area attributes that attract the tourist to buy the souvenir, and to analyze the effect of domestic tourist motivation on shopping area attribute in Thale Noi, Phatthalung Province. Data were collected from 400 domestic tourists who had traveled to Thale Noi, Phatthalung using factor analysis dimensions based on Likert-type scales. The researcher applied structured questionnaire in 5-level rating scale. The data collection consumed six months between March and August 2016. The data were analyzed by descriptive statistics, Pearson's product moment coefficients and multiple regression to analyze the relationship between variables. The result indicated that the factors of tourist motivation that influenced the shopping area attribute are natural resources, enhancing relation, and seeking relaxation. The shopping area attributes that influenced the tourist to purchase souvenir are economic, promotion, and image represented in high level. The tourist motivations influencing tourists to purchase the souvenir are fulfilling prestige, variety seeking, and history and culture related to shopping area attribute. Therefore, souvenir business should apply the tourist motivation to their business plan and should combine the souvenir to the uniqueness of each shopping area attribute including local environment, image of the shop, product price and value, promotion, location, salesperson, and the unique souvenirs that represent the local image. These strategies could generate the income and profit to the locals and create delightful atmosphere to the tourists who visit the destination.

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Section: Tourism and Tourist Shoppingmentioning

confidence: 99%

Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand

Marangkun¹,

Thipjumnong²

2018

JTHM

View full text Add to dashboard Cite

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Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions

Goswami

Bhaduri

2021

Journal of Global Fashion Marketing

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The Effects of Service Quality and Relationship Benefits on Relationship Commitment and Customer Loyalty in Membership Fitness Club

Oh¹,

Lee²,

Kim³

2011

Journal of Global Scholars of Marketing Science

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Conversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors**

Abstract: Fashion marketing/retailing is a major employment sector and driver of economic activity on a global level. Michael

Cited by 3 publications

References 36 publications

Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand

Souvenir Product Purchasing as a Travel Motivation in the Shopping Area of Thale Noi, Phatthalung, Thailand

Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions

The Effects of Service Quality and Relationship Benefits on Relationship Commitment and Customer Loyalty in Membership Fitness Club

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